McCoy’s has confirmed that its current on-pack promotion, offering shoppers the chance to win one of five golden crisps worth £10,000, now just has one golden crisp left to be found.
As the campaign enters its final weeks, retailers have a final opportunity to take advantage of the limited run and stock up on McCoy’s.
The promotion runs across McCoy’s key flavours in its grab bag formats (RRP £0.79) and on its multipacks of six 25g packs (RRP: £1.70). Three of these popular flavours, Flame Grilled Steak, Salt & Vinegar and Cheddar & Onion are in the top ten list of impulse Crisps and Snacks products.
The £1.4m campaign, which runs until the beginning of June is being supported by high impact TV advertising and shopper support, as well as POS kits for retailers to drive excitement in-store. In the wholesale channel, McCoy’s has designed a ‘McCoy’s Gold Mine’ themed display to create theatre in depot.
The UK’s number one ridged crisp brand is currently worth £109.8 million and experiencing phenomenal growth of +12%, ahead of the overall category. McCoy’s is now in its 13th period of consecutive growth and is the fastest growing brand in the bagged snacks market.