Despite the trend for healthy eating, it seems the UK just can’t shake its love of crisps. Peckish Brits gobbled up five per cent more sharing bags of crisps than 2016, but it begs the question: what’s the next big thing in sharing snacks? As a result, FMCG trade magazine The Grocer asked global design […]
Walkers, the number one savoury snacking brand, is launching a new re-sealable 175g Sharing Pack to give retailers even more opportunity to tap into the lucrative sharing segment which has grown by 15.9% in the last five years, plus an innovative on-pack promotion as part of its UEFA Champions League (UCL) sponsorship. Available in the […]
As the world comes together this summer for the 2016 Olympic Games, the Lay’s brand is bringing four popular international flavours stateside to celebrate the spirit of cultural discovery and adventure through flavours. According to a recent Mintel study, three out of five people feel they have become more adventurous when it comes to trying […]
BMB agency has launched a fun UK campaign for Pom-Bear that lets parents know the bear-shaped snacks are free from gluten, artificial flavouring or colours – and clothes. The £1.5m campaign positions Pom-Bear as the ultimate innocent snack for kids free from nasty ingredients, and adds humour to the message by bringing the bears to […]
Walkers have seized on Leicester City’s unexpected football victory on May 2 with tactical ads in print and social media. The crisps brand took out a full-page ad in The Sun in the UK, which featured the face of its long-time brand ambassador, Gary Lineker, superimposed on a muscular frame with “L.C.F.C” tattooed across his chest […]
McCoy’s is back on TV screens with a new creative, positioning itself as a brand that’s famous for delivering on flavour. To deliver strong cut through and get McCoy’s on consumers’ shopping lists, a heavyweight and targeted £3m marketing campaign is being put behind the launch, including an all-new TV advert titled ‘When Flavour Calls’. […]
popchips inc., the innovative snack company which pioneered the popping process for potatoes, announced one of the company’s boldest product innovations to date with the introduction of an entirely new product line called Ridges. The new announcement was made today by popchips CEO Dave Ritterbush at the Natural Products Expo West trade show in Anaheim, […]
Tiempo BBDO is once again the agency chosen to set up the new global Lay’s campaign 2016, which will be seen in many countries around the world. The agency created the strategic approach together with the client and did the creative work for the campaign, including a television commercial and a range of online content. […]
Healthy lifestyles and the rise of the discounter appear to be chipping away at sales of crisps. Indeed, new research from Mintel reveals that sales of potato-based and other snacks, such as tortilla chips and popped chips, overtook sales of potato crisps in 2015. Whilst sales of potato crisps are estimated to have declined to […]
Popchips has launched a refreshed brand campaign as it targets health conscious Brits with a humorous recognition of the tokenistic efforts they are prepared to make to be healthy. Running with the tagline ‘Be a bit good’, the out of home, press, point of sale and digital work includes lines such as: “You went to […]