Frito-Lay North America Introduces New Near East Multigrain Chips

Frito-Lay North America Introduces New Near East Multigrain Chips

With a rich history of preparing and serving home-cooked, Mediterranean-inspired dishes like rice pilaf, couscous and other grain-based fare, the Near East brand now brings these authentic flavors to a delicious and versatile new snack: Near East Multigrain Chips. Made using a delightful blend of ingredients like corn, couscous, quinoa, and lentils, these uniquely shaped […]

101 Crafts Kettle Chips Packs From Wood, Glass & Ceramics

101 Crafts Kettle Chips Packs From Wood, Glass & Ceramics

Consultancy 101 has created a series of Kettle Chips packs from wood, glass and ceramics, as part of a campaign for the brand. The print work follows on from the Lovingly Crafted TV campaign developed by 101 for Kettle Chips, which launched last year. The three prints are launching this week. Led by 101 partner […]

BMB Channel the Beatles for McCain’s New Outdoor Campaign

BMB Channel the Beatles for McCain’s New Outdoor Campaign

In order to highlight McCain’s use of 100% British potatoes, creative agency Beattie McGuinness Bungay (BMB) decide to channel one of the most iconic British product – the Beatles. The potato crisps brand approached BMB to come up with an advertising campaign celebrating their usage of British potatoes. “At McCain, they use the finest British […]

New Pringles Tortillas Give Partygoers The Choice To ‘Dip ‘Em Or Don’t’

New Pringles Tortillas Give Partygoers The Choice To ‘Dip ‘Em Or Don’t’

Pringles is introducing its first-ever tortilla chip – new Pringles Tortillas – just in time for basketball tourney season. Loaded with taste bud-tingling ingredients, Pringles Tortillas satisfy practically any savory craving with three flavors: Original, Nacho Cheese and Southwestern Ranch. While retaining the iconic Pringles shape, Pringles Tortillas are thicker chips because they’re made of corn, not potatoes. They’re perfect for dipping, but […]

Ruffles Introduces Potato Chips Inspired By Buffalo Wild Wings

Ruffles Introduces Potato Chips Inspired By Buffalo Wild Wings

The real food flavors of classic hot wings are soaring into the chip aisle as Ruffles, one of the many brands that makes up PepsiCo’s Frito-Lay division, introduces Ruffles Deep Ridged Classic Hot Wing flavored potato chips inspired by Buffalo Wild Wings. The new flavor, which hits store shelves this month, offers a unique combination […]

Lay’s Kettle Cooked Brand Debuts Two New Flavours With Less Fat

Lay’s Kettle Cooked Brand Debuts Two New Flavours With Less Fat

Lay’s Kettle Cooked – one of the many brands from PepsiCo‘s Frito-Lay division – announced the expansion of its hard-bite potato chip line-up with the addition of two new flavours. Introducing Lay’s Kettle Cooked 40 Percent Less Fat Sea Salt & Vinegar and Lay’s Kettle Cooked 40 Percent Less Fat Jalapeno Cheddar flavored potato chips […]

Gary Lineker Accosted in Walkers Giveaway Ad

Gary Lineker Accosted in Walkers Giveaway Ad

http://www.youtube.com/watch?v=202Xm4NudkY Walkers launched its biggest ever giveaway of £1million as it brought back its hugely successful Do Us A Flavour campaign. The ad, which accompanies the campaign first aired on 17th January, saw Gary Lineker accosted by excited members of the public, eager to enter their flavour suggestions. Walkers is challenging everyone to suggest a […]