As the world comes together this summer for the 2016 Olympic Games, the Lay’s brand is bringing four popular international flavours stateside to celebrate the spirit of cultural discovery and adventure through flavours.
According to a recent Mintel study, three out of five people feel they have become more adventurous when it comes to trying ethnic cuisines. Lay’s, one of the marquee brands from PepsiCo’s Frito-Lay division, is putting this to the test by bringing some of the top flavours from around the world – Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki and Indian Tikka Masala – to chip form.
“This summer, all eyes will be on the global stage, reminding us of our desire to travel and explore the world. While most of us can’t just hop on a plane, all of us can travel through our taste buds,” said Jeannie Cho, vice president of Frito-Lay marketing. “The Passport to Flavour program invites consumers to try four delicious new global flavours, while also giving them a chance to win a variety a different trips and travel-related prizes.”
A Flavour for Every Type of Traveler
- Brazilian Picanha – the potato chip captures the flavour of Picanha, the finest cut of Brazilian steak, which is skewer-grilled with coarse salt to lock in flavour with a mix of chimichurri sauce.
- Chinese Szechuan Chicken – The regional Sichuan Pepper is where takeout favourite Szechuan Chicken gets its name. The potato chip embodies the dish with the tongue-tingling sensation of “málà”.
- Greek Tzatziki – Made up of a mix of dill, garlic and other unique spices added to yogurt, Tzatziki is a Mediterranean classic.
- Indian Tikka Masala – Packed with flavourful spices like turmeric and cumin, the tomato-based dish Tikka Masala is a fixture in global cuisine.
Fans can find all four international flavours in retail stores nationwide in the US beginning July 25.