THE REAL F*** WORD: Walkers Partners With Comic Relief For Red Nose Day To Challenge The Nation To Give Up The F-Word (fine) And Open Up About How They Really Feel

● Comedian and mental health campaigner Ruby Wax fronts the digital-first campaign to open up the conversation surrounding mental wellbeing and talk more openly about feelings ● New research unveiled by Walkers, the ‘F Word Report’, shines a light on how often Brits bottle up their emotions as the nation collectively utters ‘I’m fine’ up to 215 million times a day which is on average 28 times a week ● Only three in four Brits (77%) rarely answer the question ‘How are you?’ honestly, instead opting for a generic ‘I’m fine’ response

THE REAL F*** WORD: Walkers Partners With Comic Relief For Red Nose Day To Challenge The Nation To Give Up The F-Word (fine) And Open Up About How They Really Feel

THE REAL F*** WORD: Walkers Partners With Comic Relief For Red Nose Day To Challenge The Nation To Give Up The F-Word (fine) And Open Up About How They Really Feel

WALKERS Latest Christmas Ad Lands Important Mental Wellbeing Message

Walkers has launched its Christmas advert for 2021; the first Christmas TVC it has produced with its creative agency VCCP, appointed in July 2020 The message in the ad, forms part of the brand’s work with Comic Relief to raise £2 million for mental wellbeing causes in the UK

WALKERS Latest Christmas Ad Lands Important Mental Wellbeing Message

WALKERS Latest Christmas Ad Lands Important Mental Wellbeing Message

Walkers spark nationwide crisp sandwich debate #crispIN OR #crispOUT with VCCP

● Walkers hero the beloved British crisp sandwich, encouraging the nation to celebrate their crisp and sandwich combinations whatever they are ● Experiential partnership with Subway asks consumers if they want their crisps in or out of their Subs

Walkers spark nationwide crisp sandwich debate #crispIN OR #crispOUT with VCCP

For years Walkers have sat on the sidelines and watched Brits debate about how to eat their lunchtime sandwich and packet of crisps. Launching today, the latest campaign from VCCP sees Walkers tap into the age-old debate with the launch of #crispIN OR #crispOUT. In a world where food debates rage on, crisps and sandwiches […]

PEPSICO Uses Gamification Technology In The Search For The Next Generation Of Talent

PEPSICO Uses Gamification Technology In The Search For The Next Generation Of Talent

PepsiCo, the global beverage, food and snack corporation, has partnered with leading creative technology studio Appetite Creative to put gamification at the heart of its graduate recruitment programme.  “We worked with Agorize, the open innovation platform which connects talent and brands, to design a PepsiCo Games web based app experience,” said Jenny Stanley, MD at […]

Walkers harnesses power of sausage rolls to raise money for the Trussell Trust,with ‘social-first’ Christmas ad, starring LadBaby and a raft of celebs

- Instead of using TV for festive campaign, Walkers unveils ‘social-first’ Christmas ad to raise awareness of the Trussell Trust in a fun, talkable and shareable way - Push supports launch of limited-edition ‘Power of Sausage Roll’ flavour festive crisps, with 5p from every pack going to the Trussell Trust, a charity aiming to end hunger and poverty in the UK - Humorous new campaign, developed in partnership with ELVIS, sees LadBaby plus some special guests going door-to-door to tell everyone about the power of sausage rolls - Ad features celebrity cameos from the likes of Aled Jones, East 17’s Tony Mortimer and Gary Lineker

Walkers harnesses power of sausage rolls to raise money for the Trussell Trust,with ‘social-first’ Christmas ad, starring LadBaby and a raft of celebs

Walkers, the PepsiCo-owned crisp brand, is launching a ‘social-first’ Christmas ad, starring LadBaby, in support of its limited-edition ‘The Power of Sausage Roll’ festive crisps. The push was developed in partnership with creative agency ELVIS, which was appointed by PepsiCo in 2019.  Last year, influencer and Sausage Roll hero LadBaby called out Mariah Carey’s role in Walkers’ Christmas campaign, and said he […]

Naked Smoothies encourages its drinkers to ‘Be More Naked’ in bold new brand campaign

Naked Smoothies encourages its drinkers to ‘Be More Naked’ in bold new brand campaign

This Week, Naked Smoothies has launched a new brand campaign, ‘Be More Naked’, to promote its entire range of smoothies: Naked Machines, Naked Lean and Naked Zing. ‘Be More Naked’ brings to life Naked’s new brand positioning and new brand visual identity, via exciting new digital content encouraging people to have the confidence to embrace […]

Pepsi Max And Tomorrowland Launch Second Year Of ‘The Sound Of Tomorrow’ Search With Fedde Le Grand

Pepsi Max And Tomorrowland Launch Second Year Of ‘The Sound Of Tomorrow’ Search With Fedde Le Grand

#TheSoundOfTomorrow – Fire up your decks and start work on your headlining mix as Pepsi MAX and Tomorrowland call on amateur DJs and producers to join the search for ‘The Sound of Tomorrow’. This year, the competition will be coming direct to homes as it is livestreamed through some of the biggest electronic music channels in the world. […]

AMV BBDO creates lockdown-inspired ‘Stay Home. Go Forridge’ film for Quaker Oats

AMV BBDO creates lockdown-inspired ‘Stay Home. Go Forridge’ film for Quaker Oats

PepsiCo cereal brand Quaker Oats is transforming its ‘Go Forridge’ campaign especially for a society in lockdown with a new film, created by AMV BBDO. The campaign aims to provide a piece of content that is both uplifting and useful – while reinforcing the message that we must stay home to save lives. Quaker Oats’ ‘Go Forridge’ […]

Pepsi Spotlighting NFL Fan and Player Celebrations All Season Long with Launch of 100th Season Campaign

Pepsi Spotlighting NFL Fan and Player Celebrations All Season Long with Launch of 100th Season Campaign

100 seasons of the National Football League (NFL) means 100 seasons of game winning touchdowns, fans repping their favourite teams, and unforgettable moments of celebration. From the most memorable endzone dances to a fan’s 15 seconds of fame on the jumbotron, Pepsi, the official soft drink of the NFL for more than 17 seasons, salutes […]

Cheetos Puts its Orange-Dusted Fingerprints All Over Fashion & Beauty World with ‘House of Flamin’ Haute’

Cheetos Puts its Orange-Dusted Fingerprints All Over Fashion & Beauty World with ‘House of Flamin’ Haute’

One of the hottest weeks in fashion is about to get a whole lot hotter — even Flamin’ Hot — thanks to Cheetos, which is putting its orange-dusted fingerprints all over the fashion and beauty world. Next week, the PepsiCo-owned brand will unveil the Cheetos Flamin’ Haute look in New York at the brand’s first-ever runway show and style […]

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