Lay’s Debuts Four Timely Global Flavours To Store Shelves in the US

Lay’s Debuts Four Timely Global Flavours To Store Shelves in the US

As the world comes together this summer for the 2016 Olympic Games, the Lay’s brand is bringing four popular international flavours stateside to celebrate the spirit of cultural discovery and adventure through flavours. According to a recent Mintel study, three out of five people feel they have become more adventurous when it comes to trying […]

Lay’s Potato Chips Reveals The Finalists For ‘Do Us A Flavor’ Contest

Lay’s Potato Chips Reveals The Finalists For ‘Do Us A Flavor’ Contest

Lay’s potato chips, one of the marquee brands from PepsiCo‘s Frito-Lay division, announced the four finalist flavors in its Lay’s “Do Us A Flavor” contest. Lay’s Cappuccino, Lay’s Cheddar Bacon Mac & Cheese, Lay’s Kettle Cooked Wasabi Ginger and Lay’s Wavy Mango Salsa flavored potato chips were selected as finalists from the more than 14 […]

Lay’s to Launch Biggest Global Integrated Marketing Campaign in Brand’s History

Lay’s to Launch Biggest Global Integrated Marketing Campaign in Brand’s History

Lay’s – the world’s #1 snack brand – announced today a major global integrated marketing campaign and new multi-dimensional promotional partnership featuring record breaking football superstar, Leo Messi. The campaign celebrates the simple pleasure of globally enjoyed Lay’s potato chips and extends across three executions: master brand communication, Lay’s Deep Ridged snacks and an additional […]

Lay’s Potato Chips Issues Last Call For Consumers To Submit Next Great Potato Chip Flavor Idea For A Shot At $1 Million Payout

Lay’s Potato Chips Issues Last Call For Consumers To Submit Next Great Potato Chip Flavor Idea For A Shot At $1 Million Payout

Eva Longoria, Michael Symon Among Panel of Judges to Select Three Finalist Flavors For Launch Nationwide in Early 2013 Fans now have less than two weeks until submissions close on Oct. 6, 2012to share their flavor inspirations through an application on the Lay’s Facebook Page (https://www.facebook.com/lays). The winning flavor will be revealed in 2013, the year […]