Children will munch through a whopping 28 snacks a week

with biscuits, crisps and chocolate bars topping the favourites list

Children will munch through a whopping 28 snacks a week

A study of children aged between 4 and 11 revealed that the average youngster will enjoy four snacks a day, with 41 per cent more likely to graze in the afternoon. However, between 10am and 11am proved to be the most popular hour with 42 per cent snacking between these times, as well as another […]

Soreen launch new on-pack promotion with FREE have-a-go sports sessions with every purchase

Soreen launch new on-pack promotion with FREE have-a-go sports sessions with every purchase

Leading British manufacturer of the nation’s favourite Malt Loaf, Soreen, has announced an exciting new on-pack promotion that offers free ‘have-a-go sports sessions’, as well as 15% off dhb sportswear, available to buy at Wiggle, with every pack purchased throughout the summer. The new promotion is supported by leading sports partners, Wiggle, Funky Moves, The […]

New for Spring – Soreen Chocolate & Orange Mini Loaves

New for Spring – Soreen Chocolate & Orange Mini Loaves

The nation’s favourite malt loaf brand, Soreen, have announced some spring-tastic news for fans, as they are now selling Chocolate & Orange Mini Loaves for Easter. Bursting with flavour and packed with chocolate orange deliciousness, the mini loaves come in at under 100 calories per bar, making for a tasty but healthier treat to be […]

The healthier alternative taking January by storm

Soreen is the ultimate tasty treat to fight the festive indulgence

The healthier alternative taking January by storm

The nation’s most loved Malt Loaf brand, Soreen, are raising awareness of the benefits of making a simple food swap – from a cake bar to a Soreen bar – for a healthier choice or swap this January. Mark Simester, MD at Soreen said: “People don’t often realise that Soreen has always been a much healthier […]

Soreen’s Scream Range is back by popular demand and in time for Halloween

Soreen’s Scream Range is back by popular demand and in time for Halloween

The Limited-edition Halloween Scream range brought to you from the UK’s favourite malt loaf brand, Soreen, is back for 2019 with a spooktacular added boost. The Scream offering includes; Toffee Apple mini loaves bursting with apple and gooey flavoured toffee pieces, and the deliciously squidgy Chocolate & Blood Orange flavour.  They both come in the […]

Soreen powers everyday adventures with a new brand campaign

Soreen powers everyday adventures with a new brand campaign

The iconic British malt loaf brand, Soreen, has launched a new national brand campaign, which aims to drive awareness of the brand’s tasty energy and strong nutritional credentials  The ‘Deliciously Squidgy Adventures’ campaign positions Soreen as a source of energy and is aimed at a wide variety of ages.   “Whether you’re gearing yourself up […]

Soreen Launch New Vegan Banana Loaf Bars

Soreen Launch New Vegan Banana Loaf Bars

Leading British manufacturer of the UK’s favourite Malt Loaf, Soreen, has expanded its range within the convenience snacking category with the launch of their new Banana Loaf Bar, an individually wrapped snack-sized version of the brand’s Banana Malt Loaf. “The launch of this new flavour follows the success in sales and consumer demand of our […]

Parents Urge Brands to Adopt Clear Nutritional Labelling to Help Make Healthy Lunch Choices for their Kids

Parents Urge Brands to Adopt Clear Nutritional Labelling to Help Make Healthy Lunch Choices for their Kids

Parents of primary school aged children in the UK are calling for brands to include the colour coded nutritional information (known as the traffic light system) on the front of their packaging, to enable them to make a more informed choice when it comes to healthy food for their children’s lunchboxes. That is according to […]

Cheetham Bell Unveils Halloween Ad For Soreen

Cheetham Bell Unveils Halloween Ad For Soreen

J. Walter Thompson owned creative agency Cheetham Bell, have unveiled a new Halloween ad for Soreen to coincide with the introduction of two limited edition flavours from the Malt Loaf brand. “Soreen release two limited edition flavours of LunchBox Loaves every Halloween; Chocolate & Blood Orange, and Toffee Apple. When highlighting this we couldn’t help but be reminded of […]