Soreen’s Scream Range is back by popular demand and in time for Halloween

Soreen’s Scream Range is back by popular demand and in time for Halloween

The Limited-edition Halloween Scream range brought to you from the UK’s favourite malt loaf brand, Soreen, is back for 2019 with a spooktacular added boost. The Scream offering includes; Toffee Apple mini loaves bursting with apple and gooey flavoured toffee pieces, and the deliciously squidgy Chocolate & Blood Orange flavour.  They both come in the […]

Soreen powers everyday adventures with a new brand campaign

Soreen powers everyday adventures with a new brand campaign

The iconic British malt loaf brand, Soreen, has launched a new national brand campaign, which aims to drive awareness of the brand’s tasty energy and strong nutritional credentials  The ‘Deliciously Squidgy Adventures’ campaign positions Soreen as a source of energy and is aimed at a wide variety of ages.   “Whether you’re gearing yourself up […]

Soreen Launch New Vegan Banana Loaf Bars

Soreen Launch New Vegan Banana Loaf Bars

Leading British manufacturer of the UK’s favourite Malt Loaf, Soreen, has expanded its range within the convenience snacking category with the launch of their new Banana Loaf Bar, an individually wrapped snack-sized version of the brand’s Banana Malt Loaf. “The launch of this new flavour follows the success in sales and consumer demand of our […]

Parents Urge Brands to Adopt Clear Nutritional Labelling to Help Make Healthy Lunch Choices for their Kids

Parents Urge Brands to Adopt Clear Nutritional Labelling to Help Make Healthy Lunch Choices for their Kids

Parents of primary school aged children in the UK are calling for brands to include the colour coded nutritional information (known as the traffic light system) on the front of their packaging, to enable them to make a more informed choice when it comes to healthy food for their children’s lunchboxes. That is according to […]

Cheetham Bell Unveils Halloween Ad For Soreen

Cheetham Bell Unveils Halloween Ad For Soreen

J. Walter Thompson owned creative agency Cheetham Bell, have unveiled a new Halloween ad for Soreen to coincide with the introduction of two limited edition flavours from the Malt Loaf brand. “Soreen release two limited edition flavours of LunchBox Loaves every Halloween; Chocolate & Blood Orange, and Toffee Apple. When highlighting this we couldn’t help but be reminded of […]

Brass Agency Strikes Gold at The 18th FAB Awards

Brass Agency Strikes Gold at The 18th FAB Awards

Brass Agency took home gold at the prestigious 18th International Food and Beverage Creative Excellence (FAB) Awards on May 26; winning the top prize in the category of ‘Effectiveness in Sales Promotion’. The shopper marketing arm of the integrated marketing agency won the accolade for their Meet the Minions with Soreen multi-channel promotional campaign. Brass negotiated […]