adam&eveDDB demonstrates the power Dreamies has over the nation’s cats with a new campaign showing how just one shake of a pack of Dreamies can instantly win over any feline. The campaign sees the launch of adam&eveDDB’s new ‘All It Takes Is A Shake’ global brand line for the Mars, Incorporated-owned brand, which launched initially […]
Temptations Treats for Cats is introducing new Temptations Tumblers – a delicious treat innovatively designed for owners to toss and roll, which instantly gets playtime rolling. Temptations Tumblers spark spontaneous fun and encourage cats to “Play Ball,” providing cat owners with a new way to bond with their cats every day. “When you pick up a […]
Mars, Incorporated announced that it has successfully completed its acquisition of the Iams, Eukanuba and Natura brands in North America, Latin America and other select countries from The Procter & Gamble Company. This follows an agreement announced by the companies in April 2014 and receipt of all necessary regulatory approvals. Mars also announced that it […]
Mars, Incorporated and The Procter & Gamble Company announce that Mars has agreed to buy the Iams, Eukanuba, and Natura brands in major markets for US$2.9 Billion in cash. This is a significant strategic move for Mars Petcare to complement its large and growing global Petcare business. The companies expect to complete the transaction in […]
Nestlé Purina Petcare has announced plans to build a new factory and distribution centre in Poland. The factory, an investment of CHF 93 million, will be constructed near the city of Wroclaw, in Poland’s south-west, becoming the tenth Nestlé factory in the country and creating 200 jobs. Work will begin on the building towards the […]