Snickers Tests How Far People Will Go For Free Fuel

10349143_10152489778319462_2897748607140036967_nThe arrival of July Fourth Weekend means drivers coast to coast are hungry for a good deal on gas during their long road trips, and now Snickers Brand is about to see how far people will go for the chance to get free fuel. Literally.

To help fuel Independence Day road trips and raise attention for the ongoing Snickers Brand Fuel Game taking place at retailers nationwide throughout the driving season, Mars Chocolate North America announced it will offer a special one-day-only giveaway of $20,000 in free cash-for-gas to road-trippers on Thursday, July 3. But there’s one condition – this unique promotion is available only at two of the most remote, hardest-to-reach gas stations in the entire country. One lies deep in the Mojave Desert and the other outside the South Dakota Badlands. If you can get there, Snickers Brand believes that you truly deserve a chance to fill the tank.

Snickers-Canada-Win-FPC-or-Year-Supply-of-Gas-April2013The participating gas stations are two of the most isolated in the country:

  • Najah’s Desert Oasis (Essex, California) – A true oasis for travelers navigating the Southwest. Located along a desolate stretch of desert on historic Route 66, Najah’s Desert Oasis is the only gas station on a 40-mile stretch of road in one of the most unforgiving landscapes in the U.S.
  • Cowboy Corner (Interior, South Dakota) – Nestled near the Badlands, Cowboy Corner is one of the few gas stations en route to the iconic Mount Rushmore, Devils Tower or the Black Hills.

The one-day-only giveaway will start at 9 AM local time on Thursday, July 3 and continue until 5 PM local time that evening – or while supplies last. At each station, Snickers Brand will distribute to the first 200 vehicles a $50 prepaid debit card ($10,000 worth at each station) which can be instantly redeemed for free gas on-site or elsewhere, with a limit of one prepaid debit card per eligible individual with a vehicle on-site. This special offer is good for legal residents of the United States, age 18 or older, with valid driver’s license.

An Easier Way to Fuel Up

snkfuelredeemRest assured – trekking into the parts unknown this week isn’t the only opportunity to win money for gas from Snickers. The one-day giveaway was created to raise awareness for the Snickers Brand Fuel Game, an ongoing nationwide promotion giving consumers the chance to fuel up on Snickers Bars or gas throughout the summer driving season. It’s a prospect that’s nearly as enticing as the delicious and classic combination of roasted peanuts, caramel, nougat and milk chocolate in Snickers Bars.

Specially marked Snickers Bars  offering the chance to play the Snickers Brand Fuel Game are available nationally at convenience, gas stations and other retailers offering consumers opportunities to win cash-for-gas, or one of thousands of coupons, redeemable for a free Snickers Bar.

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