TBWA\Chiat\Day Unveils Special Edition Chocolates Representing Various Relationship Behaviours

TBWA\Chiat\Day Unveils Special Edition Chocolates Representing Various Relationship Behaviours

Ahead of Valentine’s Day in 2019, The One Love Foundation and TBWA\Chiat\Day NY have teamed up to launch the second instalment of #LoveBetter, an important campaign designed to encourage conversation on the differences between healthy and unhealthy relationships. This year’s campaign transforms the king of all Valentine’s treats – the box of chocolates – into a provocative […]

New Creamy SNICKERS 360 Campaign Helps Smooth Things Over

New Creamy SNICKERS 360 Campaign Helps Smooth Things Over

SNICKERS’ new 360 campaign kicks off on TV, digital, social and public relations in January. At the centre of the campaign lies the brand’s latest 2019 innovation — new Creamy SNICKERS — now available nationally in Almond Butter, Peanut Butter and Maple Almond Butter. The new Creamy SNICKERS Bars feature everything fans love about the […]

In the Land of Soccer, Snickers Jokes Around with the Meanings of the Word “Football”

In the Land of Soccer, Snickers Jokes Around with the Meanings of the Word “Football”

Snickers Brazil sparked a lively debate about the meanings of the word “football” during the most important match in the United States’ national football championship – for which, it should be said, Brazilians are the second-largest audience outside the U.S. The spot also spoke to fans, reinforcing the global concept “You’re not you when you’re hungry.” It all started when […]

Left Twix Trumps Right Twix in BBDO New York’s ‘Out of Order’ Spot

Left Twix Trumps Right Twix in BBDO New York’s ‘Out of Order’ Spot

Recently, the latest instalment of the long-running Left Twix vs. Right Twix campaign from BBDO New York launched. The campaign aims to let consumers know that the Left Twix is ‘The perfect partner for coffee’. And as this spot shows, if you were planning to enjoy a coffee with Right Twix instead of Left Twix, […]

Mischievous Chocolate Bunnies Run Riot in Maltesers’ Easter Ads

Mischievous Chocolate Bunnies Run Riot in Maltesers’ Easter Ads

BlinkInk directing duo Luca & Sinem’s latest offering, produced bespoke for social media, sees them documenting the exploits of some extremely mischievous bunny rabbits for Maltesers. Mixing live action with mouth-watering 3D-rendered chocolate bunnies, Luca & Sinem evoke the Gremlins – only more delicious – in the series of spots created by AMV BBDO for […]

Cadbury Creme Egg Hacks Other Brands’ Ads to Launch an ‘Easter Egg’ Hunt Like No Other

Cadbury Creme Egg Hacks Other Brands’ Ads to Launch an ‘Easter Egg’ Hunt Like No Other

Cadbury Creme Egg, the Mondelēz-owned chocolate brand, has revealed a major new integrated campaign, ‘Hunt the White Creme Egg’. The initiative was developed in partnership with creative agency ELVIS. The campaign, which includes TV, print, OOH, digital, social, instore, PR and media partnership activity, announces the return of the coveted white Creme Eggs. It seeks […]

Cadbury Encourages the UK to Become a ‘Secret Santa’ this Christmas

Cadbury Encourages the UK to Become a ‘Secret Santa’ this Christmas

Cadbury has unveiled a magical new Christmas campaign to celebrate the thoughtful and generous ritual of Secret Santa gifting. The new festive TV advert by VCCP, urges families across the UK to follow their generous instinct and become a Secret Santa this Christmas, to show their appreciation to friends and loved ones during the festive […]

Snickers Brings Back Clemenger BBDO’s Award-Winning ‘Hungerithm’ Promotion at 7-Eleven Stores in the US

Snickers Brings Back Clemenger BBDO’s Award-Winning ‘Hungerithm’ Promotion at 7-Eleven Stores in the US

 For the second year in a row and just in time for the holidays, Snickers in the U.S. is bringing back ‘Hungerithm,’ a tool that monitors the mood of the internet. When consumers drop hints of hunger online, the coupon discount of Snickers increases at participating U.S. 7-Eleven stores in real time. To track […]

Serviceplan Switzerland Create an Incorrigible Campaign for Ragusa Chocolate

Serviceplan Switzerland Create an Incorrigible Campaign for Ragusa Chocolate

 Ragusa is one of the most popular brands in Switzerland. The traditional chocolate produced by family company Camille Bloch was invented over 75 years ago, and has stayed true to itself ever since. Ragusa has “The same basic recipe, traditional premium quality and the same edginess,” explains Fabienne Leuenberger, Brand Manager at Ragusa. When […]

1 2 3 26