MARTINI celebrates the festive season with a limited-edition Negroni chocolate collection created by Paul A. Young

MARTINI celebrates the festive season with a limited-edition Negroni chocolate collection created by Paul A. Young

This Christmas, iconic drinks brand MARTINI is celebrating the centenary of the Negroni cocktail by collaborating with British chocolatier, Paul A. Young to create a bespoke box of Negroni chocolate truffles. Beautifully packaged and delectable to taste, the truffles take inspiration from the classic cocktail recipe, developed with MARTINI’s premium Riserva Speciale vermouth range. The […]

Save the chocolate: Fairtrade Finland launches campaign to show the impact of climate change

Save the chocolate: Fairtrade Finland launches campaign to show the impact of climate change

Fairtrade Finland has unveiled a campaign starring some (chocolate) animals meeting a sticky end to raise awareness of the impact of climate change on cocoa trees. Under a “business as usual” scenario, chocolate-growing countries will experience a 3.8°F (2.1°C) increase in temperature by 2050 and a marked reduction in cultivation area. According to Fairtrade Finland, […]

Unreal’s Halloween candy launches with branding from Family (and friends)

Unreal’s Halloween candy launches with branding from Family (and friends)

Family (and friends) have revealed Unreal’s spooky Halloween edition candy boxes – and today (October 31) couldn’t be more apt. However, this is far from jumping on the Halloween bandwagon. The origins of Unreal make for a rather chilling tale… Unreal was actually born out of a parents fear of what their kids would bring back in their Halloween […]

B&B studio designs new brand identity for Raw Halo, the sustainable, feel good chocolate

B&B studio designs new brand identity for Raw Halo, the sustainable, feel good chocolate

Organic, raw chocolate brand Raw Halo has launched its new brand identity and packaging across its range of vegan bars, with design by London-based agency B&B studio. Now available in Waitrose, Ocado and Holland & Barrett, Raw Halo bars are crafted using ethically sourced ingredients including single-origin cacao and coconut sugar. At the heart of Raw […]

TBWA\Shanghai creates 193 moons for Ferrero Rocher to celebrate the mid-Autumn festival

TBWA\Shanghai creates 193 moons for Ferrero Rocher to celebrate the mid-Autumn festival

World-renowned Italian chocolatier, Ferrero Rocher partnered with creative agency TBWA\Shanghai to launch a unique integrated campaign celebrating the Mid-Autumn Festival. In its first ever Tmall Super Brand Day, Ferrero Rocher released limited-edition premium packs available exclusively on the Alibaba-owned platform. Tmall Super Brand Days are designed to enhance online-to-offline digital marketing capabilities through Alibaba’s big […]

Cadbury Dairy Milk 30% Less Sugar challenges taste perceptions in new campaign

Cadbury Dairy Milk 30% Less Sugar challenges taste perceptions in new campaign

Cadbury Dairy Milk, one of the UK’s favourite chocolate bar, successfully added Cadbury Dairy Milk 30% Less Sugar to its range earlier in 2019, with the product hitting shelves in July. The introduction of the new bar was the three-year achievement of over 20 scientists, nutritionists and chocolatiers to achieve 30% less sugar with no […]

Cadbury creates original show with series director of ‘First Dates’

Cadbury creates original show with series director of ‘First Dates’

Cadbury Heroes has launched the first episode of its original series ‘Families Reunited’. They worked with the series director and producer of BAFTA-winning ‘First Dates’ to create a show that features real parents trying to reconnect with their distant teens. Research conducted by Cadbury Heroes shows that over half (55%) of families feel disconnected with […]

Cadbury, Age UK and Sky Media launch next phase of Donate Your Words campaign

Cadbury, Age UK and Sky Media launch next phase of Donate Your Words campaign

Cadbury, Age UK and Sky Media will unveil the next stage of the Donate Your Words campaign which launched last month. This latest phase of activity is fronted by Sue Perkins and will continue to raise awareness of the heart-breaking issue of loneliness amongst older people and encourage the nation to get involved by donating […]

A Chocolate Love Story in Govida’s ‘Wonder Awaits’ Campaign by McCann London

A Chocolate Love Story in Govida’s ‘Wonder Awaits’ Campaign by McCann London

Godiva has announced a new advertising campaign, ‘Wonder Awaits’, devoted to the notion of evoking wonder. With whimsically romantic vignettes and visuals, the campaign was created to spark curiosity and wonder for a younger audience. Created by McCann London, one of the world’s leading ad agencies, and directed and photographed by British director, Vicky Lawton, […]

CLM BBDO Paris and M&M’s Touchdown with New Digital Campaign

CLM BBDO Paris and M&M’s Touchdown with New Digital Campaign

Mars Wrigley UK has launched a new advertising campaign for M&M’s Bars – the latest extension to the M&M’s brand. The digital campaign, backed by a £1.4 million media spend, follows on from a stream of best in class digital launches from the brand The campaign, which sees a suite of over 50 new digital assets […]

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