Russell & Atwell is Steve (Russell) and Giles (Atwell), with over 30 years collective experience in the making and business of chocolate, Steve and Giles (a third generation chocolate entrepreneur) started with a simple question: “Why are we still eating long-life chocolate, if everything tastes better fresh?” So, they set about with the ambitious challenge of making restaurant quality, fresh chilled chocolates, for supermarket prices; October 2020 sees the launch of three sumptuous pouches of fresh chocolates, Outrageously Creamy Milk Chocolates, with a Fino de Aroma Milk Centre; Extra Dark Chocolates with a Premium Solomon Islands Cocoa Centre and Ridiculously Smooth Dark Chocolates with a Fino de Aroma Dark Centre (from £6.00 per 90g bag).
The ‘long life’ chocolate bar was invented at the start of the 20th century, but most homes have had fridges since the ‘50s, so whilst fresh milk, pasta and desserts have all migrated over into the fridge, chocolate has been left, quite literally, on the shelf. It’s high time fresh chocolate became the go-to standard for quality, simplicity of ingredients and indulgence, replacing the need for palm oil with fresh organic cream.
Made with delicious, high quality and sustainable ingredients that you can find in the kitchen – like fresh cream, butter and honey – Steve and Giles set out to create delicious fridge-fresh chocolates, making hundreds of prototypes before settling on their launch trio. First try the signature Creamy Milk Chocolates, bite into the hand-finished, rich milk chocolate shell and release the slow-melting, creamy milk choc centre with a touch of caramel – they taste great on their own, but are seriously good with a decent cup of tea; onto the classic Dark Chocolates, expect the snap of a hand-finished 70% dark chocolate shell and experience the slow-melting, rich dark chocolate centre with a drop of mellow honey – great eaten solo; last, but not least, are the Extra Premium Dark Chocolates –crack into the luxurious 70% chocolate shell, releasing the cool velvety centre, enriched with 100% Solomon Islands Cocoa, perfectly blended with organic double-cream, a drop of honey and a pinch of salt – this one packs a punch, pairing beautifully with a rich cup of coffee or a glass of deep red wine.
Russell & Atwell’s unique blend of cocoa, together with fresh organic cream and honey gives you three big benefits:
- Taste – the flavour combination brings an authentic richness, depth and creaminess to the chocolate without needing lots of extra sugar
- Texture – where palm oil typically coats the mouth, the cream in Russell & Atwell’s chocolates deliver a much smoother melt, leaving your taste buds fresh, and wanting more!
- Ingredients – Russell & Atwell source from small ethical producers: organic cream and butter from the Cotswolds, Dorset sea salt, Wainwright’s honey, Joe & Seph’s caramel and Luker sustainable Colombian cocoa, adding absolutely no nasties, and no palm oil, ever
So whether you need an indulgent moment on the sofa after you’ve popped the kids to bed, a decadent time out with a cuppa during a hectic working day, an alternative to heavy puds or a gift that will be sure to leave a luxuriant impression on your dinner host, Russell & Atwell has you covered; you can also expect beautiful glass gifting jars and unique seasonal specials – launching soon to the web-shop.
Currently fundraising on crowd-funding platform, Kickstarter, Russell & Atwell reached their goal in just 48 hours, becoming the most popular food project on the site: https://www.kickstarter.com/projects/thefreshchocolatiers/russell-and-atwell-the-fresh-chocolatiers
Available for pre-order now via Russell & Atwell’s letterbox delivery service, in the virtual chocolate aisle or in the chiller alongside your favourite luxury desserts soon!
Source: Russell & Atwell