Quality Street is back after 4 years with new brand platform ‘Something we all share’

New campaign by Wunderman Thompson UK celebrates the joy of coming together in vibrant new spot

The well-loved and iconic British brand returns to screens with a new campaign developed by creative, data and tech agency Wunderman Thompson UK. Designed to connect with both younger and older audiences the new TV spot, aired on 19th October, features a vibrant community sharing a joyful and upbeat moment of togetherness. 

The new brand platform ‘Something we all share’ celebrates the happiness in connecting with not just family but the wider community wehave in contemporary Britain. Neighbours who previously passed like ships in the night now look out for one another, pick up groceries for each other, share WhatsApp groups and form friendships over fences. ‘Something we all share’ brings that to life with a local community of neighbours sharing their love of Quality Street- and one another’s company – in a communal but social distanced, colourful party. 

Ellie Dent, Senior Brand Manager for Nestle’s Quality Street said, “This year’s marketing campaign is all about how Quality Street can make moments more memorable and build togetherness with friends and family, whatever your chosen definition of family is. This is reflected in our television ad, which features real-life groups of family, friends and couples.” 

Jo Wallace, UK Creative Director of Wunderman Thompson commented, “From the orange chocolate crunch, strawberry delight, green triangle and my favourite the big purple one…I don’t know anyone who hasn’t fought over the tin with friends and family. Bringing the vibrancy, diversity and togetherness the Quality Street brand represents to life again has been fantastic.”


Chief Creative Officer: Steve Aldridge

Creative Director: Jo Wallace 

Creatives: Simon Sworn 

Associate Business Director: Sam Brooks 

Account Director: Chris Braks 

Strategy Director: Jo Weston 

Project Director: Verity de Courcy Norman 

Production Team: Hogarth

Production company: Sweetshop

Director: Nicolas Jack Davies

DOP: Edgar Dubrovskiy

Executive Producers: Justin Edmund White, Morgan Whitlock

Producer: Jessica Wylie

Agency Producer: Rory Mathieson

Art Director: Dale Slater

Post Production: Tenthree

Editor: Liam Bachler 

Source: Wunderman Thompson

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