Director, Peter Harton, who is represented by Great Guns (exclusively in the UK, US, Asia, India, and ME), unveils a series of quirky commercials for Danish confectionery company, Carletti. Created by agency, Envision, and produced by TorpBerthelsen, the four 30-second adverts show people inventing bizarre excuses to reward themselves with Carletti candy. Each of the four […]
Ahead of Valentine’s Day in 2019, The One Love Foundation and TBWA\Chiat\Day NY have teamed up to launch the second instalment of #LoveBetter, an important campaign designed to encourage conversation on the differences between healthy and unhealthy relationships. This year’s campaign transforms the king of all Valentine’s treats – the box of chocolates – into a provocative […]
SNICKERS’ new 360 campaign kicks off on TV, digital, social and public relations in January. At the centre of the campaign lies the brand’s latest 2019 innovation — new Creamy SNICKERS — now available nationally in Almond Butter, Peanut Butter and Maple Almond Butter. The new Creamy SNICKERS Bars feature everything fans love about the […]
Snickers Brazil sparked a lively debate about the meanings of the word “football” during the most important match in the United States’ national football championship – for which, it should be said, Brazilians are the second-largest audience outside the U.S. The spot also spoke to fans, reinforcing the global concept “You’re not you when you’re hungry.” It all started when […]
Livia’s, formerly known as Livia’s Kitchen, has undergone a major brand refresh – now repositioned to rival the mainstream biscuit and confectionery players, the rebrand responds to growing consumer desire for better-for-you indulgences. After a credentials and chemistry meeting, the sweet treat business chose to partner with Family (and friends) (F&f) to develop their new […]
Recently, the latest instalment of the long-running Left Twix vs. Right Twix campaign from BBDO New York launched. The campaign aims to let consumers know that the Left Twix is ‘The perfect partner for coffee’. And as this spot shows, if you were planning to enjoy a coffee with Right Twix instead of Left Twix, […]
DOVE Chocolate is launching its biggest advertising effort in recent years. The two-pronged effort introduces a new line of chocolate bars as well as advertising targeted to Valentine’s Day, the Mars-owned brand’s biggest sales moment of the year. The product and associated new work from BBDO New York celebrates the bold, unapologetic, pleasure-seeking woman of […]
OREO, the world’s favourite cookie, has partnered with Snapchat to launch a major pan-European campaign, ‘OREO People: Show Your Playful Side’. The campaign, which will run across 28 markets, will feature on-pack activation as part of OREO’s drive to further penetrate the UK and European markets. The initiative was developed with creative agency ELVIS and […]
In 2019, instead of running a 30-second ad during Super Bowl LIII, SKITTLES is creating the first-ever commercial performed as a live Broadway musical. “Skittles Commercial: The Broadway Musical” is written by playwright and Pulitzer finalist Will Eno in partnership with DDB Worldwide. The 17-member cast, led by a soon-to-be-announced celebrity, will perform the show one time […]
HARIBO’s London based agency Quiet Storm has extended its successful ‘Kids’ Voices’ campaign for HARIBO Germany for the first time, with new executions breaking this month. Following the success of the campaign in 10 different markets globally, Quiet Storm have created three new executions for HARIBO Germany, which are running in Germany, Switzerland and Austria […]