Galaxy Empowers Customers to Make More Time for Pleasure with Unapologetic Ad

Galaxy Empowers Customers to Make More Time for Pleasure with Unapologetic Ad

Mars, Incorporated has announced an exciting new direction to Galaxy – one of the company’s biggest brands – with a new creative campaign, direction and tone of voice, underpinned with a series of exciting product innovations. Through the new Galaxy Choose Pleasure TV ad, supported by online and social media spend, the brand will inspire […]

Skittles Celebrates Vancouver Pride with a Towering Interactive Light Installation

Skittles Celebrates Vancouver Pride with a Towering Interactive Light Installation

For several years now, Skittles has given up its iconic rainbow to celebrate Pride, showing support with limited edition products and packaging that is stripped of all colour. This year, to coincide with the Vancouver Pride Festival beginning on August 2nd, Skittles unveiled an interactive installation to celebrate and support the community. In partnership with […]

Cadbury Partners with Thierry Henry for Return of Match & Win Promotion

Cadbury Partners with Thierry Henry for Return of Match & Win Promotion

Cadbury has revealed a new campaign to support the return of its Match & Win promotion, featuring football superstar Thierry Henry. The initiative was developed in partnership with creative agency ELVIS. Now in its third year, Match & Win is Cadbury’s biggest on-pack activation, with more than 170 million branded packs in market. As part […]

Cadbury Challenges the UK to Vote Between Three New Limited-Edition Cadbury Dairy Milk Bars

Cadbury Challenges the UK to Vote Between Three New Limited-Edition Cadbury Dairy Milk Bars

Chocolate fans everywhere have been given the chance to try three limited edition Cadbury Dairy Milk bars, created by the three finalists of the Cadbury Inventor competition. Callum’s Cadbury Dairy Milk CHOCA-LATTE, Neelam’s Cadbury Dairy Milk SIMPLY THE ZEST, and Melanie’s Cadbury Dairy Milk THE RASPBERRY SHORTCAKE will be filling supermarket shelves across the UK […]

Twizzlers Help People Take Their Time to ‘Chew On It’ in Humorous Films by Droga5

Twizzlers Help People Take Their Time to ‘Chew On It’ in Humorous Films by Droga5

There are some things in life that require a bit more brain power to process, questions you need to chew on. And what’s the best thing to help you chew? Chewing on some Twizzlers of course. They’re literally food for thought. Research shows the iconic brand is loved for more than just its flavour, it’s […]

Elmwood Creates New Brand Identity for Innovative Subscription-Based Stirrd Brand

Elmwood Creates New Brand Identity for Innovative Subscription-Based Stirrd Brand

Stirrd, a premium online confectionery brand from The Serious Sweet Company, has launched with a brand proposition and identity created by Elmwood, one of the world’s most effective brand design consultancy.  The agency was responsible for naming, packaging, product proposition, structural pack design, website design, photography and art direction, and font creation for the challenger brand, which […]

Premium Volcanic Chocolate brand Firetree Launches at Taste of London with Branding by Leagas Delaney

Premium Volcanic Chocolate brand Firetree Launches at Taste of London with Branding by Leagas Delaney

 Firetree Chocolate, the startup chocolate brand, has launched its product range of vegan-friendly volcanic chocolate. Leagas Delaney worked collaboratively with the founders of Firetree to develop every element of the brand from the inception. They are also an investor and current shareholder in the business. The start-up Firetree received investment of almost £1m from The Foresight […]

Cadbury’s New Push Shows the Moments in Life When Experiencing a Lull Really Wouldn’t be a Good Idea

Cadbury’s New Push Shows the Moments in Life When Experiencing a Lull Really Wouldn’t be a Good Idea

There are certain moments in life when experiencing a lull really wouldn’t be a good idea. Cadbury’s latest campaign from VCCP showcases these moments, and positions Boost+ Protein as the answer to make sure that you don’t flounder at just the wrong time. The campaign builds on the afternoon lull platform that Cadbury established for […]

Nestlé Aero Brings People Together with Experiential Campaign to Celebrate the Launch of Aero Bliss

Nestlé Aero Brings People Together with Experiential Campaign to Celebrate the Launch of Aero Bliss

Premium confectionery brand Aero Bliss shares the indulgent pleasure of chocolate in an experiential out-of-home campaign which even dispenses its brand new velvety, whipped bubbles. Breaking this weekend at Westfield London (June 15) and running for two days on Saturday and Sunday (12-6pm), the campaign aims to create special moments by engaging people in an […]

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