Mars Inc. Retain The FAB Brand / Marketer Of The Year Award

Mars Inc. Retain The FAB Brand / Marketer Of The Year Award

Mars, Incorporated have once again been named The FAB Brand / Marketer of The Year at the 21st edition of the prestigious The FAB Awards, bagging over 20 nominations across the various categories. The food and confectionery giant, who has won this title three-times before (including last year) since its introduction in 2013, will be […]

New Creamy SNICKERS 360 Campaign Helps Smooth Things Over

New Creamy SNICKERS 360 Campaign Helps Smooth Things Over

SNICKERS’ new 360 campaign kicks off on TV, digital, social and public relations in January. At the centre of the campaign lies the brand’s latest 2019 innovation — new Creamy SNICKERS — now available nationally in Almond Butter, Peanut Butter and Maple Almond Butter. The new Creamy SNICKERS Bars feature everything fans love about the […]

Snickers Brings Back Clemenger BBDO’s Award-Winning ‘Hungerithm’ Promotion at 7-Eleven Stores in the US

Snickers Brings Back Clemenger BBDO’s Award-Winning ‘Hungerithm’ Promotion at 7-Eleven Stores in the US

 For the second year in a row and just in time for the holidays, Snickers in the U.S. is bringing back ‘Hungerithm,’ a tool that monitors the mood of the internet. When consumers drop hints of hunger online, the coupon discount of Snickers increases at participating U.S. 7-Eleven stores in real time. To track […]

Dallas Cowboys Star Defensive End DeMarcus “Tank” Lawrence Teams with SNICKERS to “Sack” for the Troops

Dallas Cowboys Star Defensive End DeMarcus “Tank” Lawrence Teams with SNICKERS to “Sack” for the Troops

As one of football’s leading sack specialists, Dallas Cowboys start defensive end, DeMarcus “Tank” Lawrence, has a knack for getting to opposing quarterbacks. SNICKERS and Operation Gratitude are planning to tap into his unique talent, as well as his love of chocolate bars packed with peanuts, caramel and nougat, to help score a taste of […]

Elton John Enters The Rap Scene In New Snickers Ad by AMV BBDO

Elton John Enters The Rap Scene In New Snickers Ad by AMV BBDO

Captain Fantastic Elton John, best known for captivating audiences with bittersweet ballads and world-conquering anthems, is back with a bang in a new Snickers ad – but not as you’ve seen him before. The clever new ad, out September 1, 2018, sees Elton venture into the hip hop genre as the personification of American artist, Boogie, […]

Snickers Offers One for the Price of Two in Latest ‘You’re Not You’ Campaign

Snickers Offers One for the Price of Two in Latest ‘You’re Not You’ Campaign

 The Snickers ‘You’re Not You When You’re Hungry’ campaign has plenty of legs, as the latest effort by BBDO New York proves, asking people to get one Snickers bar for the price of two. In the campaign, the brand is back to call out those making questionable decisions online, thus the one-for-two offer in […]

BBDO Guerrero and Snickers Make Sure You’re Not #TeamHungry During the Wrong World Finals

BBDO Guerrero and Snickers Make Sure You’re Not #TeamHungry During the Wrong World Finals

BBDO Guerrero developed a campaign for Snickers that saw the brand hijack the World Cup finals with the Wrong World Finals. On July 15, the world tuned into the biggest sport event of the year. Snickers wanted to join the celebration but if you aren’t an official sponsor, you can’t mention “World Cup”. So instead, […]

Snickers and BBDO New York Call People ‘Jerks’ then Apologise in Introduction of New Flavours

Snickers and BBDO New York Call People ‘Jerks’ then Apologise in Introduction of New Flavours

 Snickers is taking its ‘You’re Not You When You’re Hungry’ platform to a new level, with a surly print ad that calls its customers ‘jerks’. The resulting ‘apology’ then promotes the candy bar maker’s new flavours. The campaign, created by BBDO New York, is being rolled out in two instalments. The first, which debuted last […]

Mars, Incorporated Regain The YouTube FAB Brand / Marketer Of The Year Award

Mars, Incorporated Regain The YouTube FAB Brand / Marketer Of The Year Award

Mars, Incorporated have once again been named The YouTube FAB Brand / Marketer of The Year at The 20th FAB Awards, bagging a phenomenal 13 nominations across the various categories. The Food and Beverage giant, who have won this title twice before since its introduction in 2013, were handed the award on the 24th of […]

BBDO Guerrero Philippines Introduces the Snickers Disorganiser in March… Not January

BBDO Guerrero Philippines Introduces the Snickers Disorganiser in March… Not January

 BBDO Guerrero showcases a new take on the Snickers “You’re not you when you’re hungry” campaign with the introduction of the Snickers Disorganiser – a premium and special organiser launched alongside the release of Snickers Oats; the newest variant coming to Southeast Asia. Snickers and BBDO Guerrero wanted an interesting way to kick off […]

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