Snickers and The&Partnership team up to drive genuine support for England’s Lionesses

The new campaign tears up the rule book and asks fans to act on their words

Snickers and The&Partnership team up to drive genuine support for England’s Lionesses

The&Partnership have worked with Snickers, who are partner of the England teams, to create a new campaign aimed at driving genuine support for England’s Lionesses. The new pioneering campaign calls on the British public to go ‘full fan’ this summer – relaying the message that you’re only half-supporting England if you only support the men’s […]

New SNICKERS Peanut Brownie 360 Campaign by BBDO New York

New SNICKERS Peanut Brownie 360 Campaign by BBDO New York

This month, SNICKERS has kicked off the 360 campaign on TV, digital and social tied to the launch of its newest product, SNICKERS Peanut Brownie – now available nationally. The new SNICKERS Peanut Brownie features delicious peanut brownie squares, each covered in a luscious layer of caramel and coated in classic SNICKERS chocolate. Launch Creative […]

New SNICKERS ad highlights misadventures coming out of quarantine

New SNICKERS ad highlights misadventures coming out of quarantine

SNICKERS launched a new ad timed perfectly to provide some levity in today’s “new normal.” In a world where virtual socializing has become far more common than seeing friends in real life, in this spot, titled “First Visitors,” Snickers imagines the misadventures that might occur when folks start welcoming friends back into their homes.  The spot ends with the line “Maybe You Just […]

SNICKERS Fixes the World in new Super Bowl campaign by BBDO New York and AMV BBDO

- Brand Will Feed the World a SNICKERS During the First Quarter of Super Bowl LIV -

SNICKERS Fixes the World in new Super Bowl campaign by BBDO New York and AMV BBDO

SNICKERS will have a :30 spot entitled “SNICKERS Fixes the World” that will run during the first quarter of the game, but the brand released a special long-form version on their YouTube page. In the iconic candy brand’s signature humor, they present an absurdly satisfying solution for fixing the world when the world is clearly not itself. […]

Snickers’ New Ad by IMPACT BBDO Highlights the Dangers of Self Reflection Whilst Hungry

Snickers’ New Ad by IMPACT BBDO Highlights the Dangers of Self Reflection Whilst Hungry

A young man stares into a mirror, lost in self-reflection. He’s timid, critical of himself and full of doubts. He yearns for change, but isn’t quite sure how to. As his desperation reaches a critical point, he lets out his frustration with a guttural, alpha male scream. It is a therapeutic moment, as he reaches for […]

Mars Inc. Retain The FAB Brand / Marketer Of The Year Award

Mars Inc. Retain The FAB Brand / Marketer Of The Year Award

Mars, Incorporated have once again been named The FAB Brand / Marketer of The Year at the 21st edition of the prestigious The FAB Awards, bagging over 20 nominations across the various categories. The food and confectionery giant, who has won this title three-times before (including last year) since its introduction in 2013, will be […]

New Creamy SNICKERS 360 Campaign Helps Smooth Things Over

New Creamy SNICKERS 360 Campaign Helps Smooth Things Over

SNICKERS’ new 360 campaign kicks off on TV, digital, social and public relations in January. At the centre of the campaign lies the brand’s latest 2019 innovation — new Creamy SNICKERS — now available nationally in Almond Butter, Peanut Butter and Maple Almond Butter. The new Creamy SNICKERS Bars feature everything fans love about the […]

Snickers Brings Back Clemenger BBDO’s Award-Winning ‘Hungerithm’ Promotion at 7-Eleven Stores in the US

Snickers Brings Back Clemenger BBDO’s Award-Winning ‘Hungerithm’ Promotion at 7-Eleven Stores in the US

 For the second year in a row and just in time for the holidays, Snickers in the U.S. is bringing back ‘Hungerithm,’ a tool that monitors the mood of the internet. When consumers drop hints of hunger online, the coupon discount of Snickers increases at participating U.S. 7-Eleven stores in real time. To track […]

Dallas Cowboys Star Defensive End DeMarcus “Tank” Lawrence Teams with SNICKERS to “Sack” for the Troops

Dallas Cowboys Star Defensive End DeMarcus “Tank” Lawrence Teams with SNICKERS to “Sack” for the Troops

As one of football’s leading sack specialists, Dallas Cowboys start defensive end, DeMarcus “Tank” Lawrence, has a knack for getting to opposing quarterbacks. SNICKERS and Operation Gratitude are planning to tap into his unique talent, as well as his love of chocolate bars packed with peanuts, caramel and nougat, to help score a taste of […]

Elton John Enters The Rap Scene In New Snickers Ad by AMV BBDO

Elton John Enters The Rap Scene In New Snickers Ad by AMV BBDO

Captain Fantastic Elton John, best known for captivating audiences with bittersweet ballads and world-conquering anthems, is back with a bang in a new Snickers ad – but not as you’ve seen him before. The clever new ad, out September 1, 2018, sees Elton venture into the hip hop genre as the personification of American artist, Boogie, […]

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