The arrival of July Fourth Weekend means drivers coast to coast are hungry for a good deal on gas during their long road trips, and now Snickers Brand is about to see how far people will go for the chance to get free fuel. Literally. To help fuel Independence Day road trips and raise attention for […]
The International Food and Beverage Creative Excellence Awards are delighted to announce that Abbott Mead Vickers BBDO has been named the 2014 Agency of The Year. The award is presented to the Agency that has scored the maximum points taken from the number of nominations, FAB Awards & FABulous Awards on the night. AMV BBDO […]
Mars Chocolate North America officially opened the doors of a new, state-of-the-art, roughly 500,000-square-foot facility in Topeka, Kan. The facility – the first new Mars Chocolate North America site built in the last 35 years – will help the company meet the demands of consumers for the next 50 years by producing M&M’S and SNICKERS […]
In the latest stunt for its ‘You’re not you when you’re hungry’ campaign, chocolate brand Snickers teamed up with agency Clemenger BBDO to create a video, in which construction workers shout out empowering words to unsuspecting women on the streets. Instead of whistles and sexist catcalls, the workers shouted out encouraging phrases like “I’d like […]
http://www.youtube.com/watch?v=ZK4gryJrpdw Artem, an award-winning physical special effects company, was approached by the French advertising agency CLM BBDO to work on a new European campaign for Snickers. The team were asked to bring to life one of the gremlins from the iconic 1984 movie, Gremlins, executive produced by Steven Spielberg. A take on the classic comic […]
Mars has unveiled a new print and TV campaign to promote Snickers Bites, a new bite-size range it launched onto the market in May this year. Kicking off in July, the advertising and social media campaign was created by BBDO New York and uses the familiar “You’re not you when you’re hungry” theme. Continuing the […]
Mars Chocolate North America announced the launch of their new 30 second spot for SNICKERS’ “You’re Not You When You’re Hungry” campaign during the Grammy’s. The spot, which originally aired during the SAG Awards, features Robin Williams and Bobcat Goldthwait, and is the latest addition to the popular global campaign that was created by BBDO […]