SNICKERS to Up the Ante on Hunger Satisfaction in 2013

Mars Chocolate North America announced the launch of their new 30 second spot for SNICKERS’ “You’re Not You When You’re Hungry” campaign during the Grammy’s.

The spot, which originally aired during the SAG Awards, features Robin Williams and Bobcat Goldthwait, and is the latest addition to the popular global campaign that was created by BBDO New York.

The new commercial also will kick-off an exciting year for SNICKERS, which plans to introduce additional “You’re Not You When You’re Hungry” creative later this year, as well as a new integrated campaign designed to leverage the brand’s long-time partnership with the National Football League.

“‘You’re Not You When You’re Hungry’ has been a very successful campaign for the brand in the United States and globally,” said Roy Benin, Chief Consumer Officer, Mars Chocolate North America.

“That’s why we’re so excited about the prospect to bring new creative to the marketplace this year.”

You must be logged in to post a comment Login