This month, SNICKERS has kicked off the 360 campaign on TV, digital and social tied to the launch of its newest product, SNICKERS Peanut Brownie – now available nationally. The new SNICKERS Peanut Brownie features delicious peanut brownie squares, each covered in a luscious layer of caramel and coated in classic SNICKERS chocolate.
At the center of the campaign lies the insight that adult life surprises us with all sorts of problems and pitfalls we’re not prepared for – at home, at the office, and in our relationships. And while nobody has all the answers, we do have comforting brownies to make us feel better. “Life is full of hidden problems, so we hid a comforting brownie in a SNICKERS.” The work was created with longtime creative agency partner, BBDO NY.
Snickers Peanut Brownie creative is also being supported with custom Hispanic creative from THIRD EAR. The Hispanic creative leans into both human and cultural truths, some of which we’ve seen arise over the pandemic. In “New Look,” we see a woman experimenting at home with her hair. While in “Come In,” we see a young man discover his date’s unexpected family dynamics.