The food and confectionery giant, who has won this title three-times before (including last year) since its introduction in 2013, will be handed the award on the 22nd of May at the exclusive Hurlingham Club in London, along with the other winners of The 21st FAB Awards.
This is the only Award that is publicised in advance and is based on the number of nominations that Mars achieved during the judging sessions. The calculations included performance at both the Creative Awards and the Effectiveness Awards.
Jane Wakely, Chief Marketing Officer Pet Nutrition and Mars Inc. CMO, said: “It is a real honour for Mars Incorporated to win FAB Brand / Marketer of the Year for the 4th time at these prestigious Awards! At Mars we believe that creativity acts as a multiplier on effectiveness and it is great to see our associates and agency partners recognised for their results and creativity across the world in both Petcare and Confectionery.”
Also in line with their partnership, Google will co-host the FAB Forum, which is a thought leadership session held at their St Giles High Street venue, and this year it will be held a day before The Awards Ceremony on the 21st of May. All entrants of The 21st FAB Awards are invited to this exclusive event.
Source: The FAB Awards