A young man stares into a mirror, lost in self-reflection. He’s timid, critical of himself and full of doubts. He yearns for change, but isn’t quite sure how to. As his desperation reaches a critical point, he lets out his frustration with a guttural, alpha male scream.
It is a therapeutic moment, as he reaches for a hair clipper ready to reinvent himself. It is an unexpected performance, amidst the bewilderment of the other barber shop patrons.
Further proof that you’re not you when you’re hungry; this spot by IMPACT BBDO, is a continuation of the well-established Snickers campaign that matches a human truth with a brand truth: “A proper, nut-filled Snickers sorts out hunger and restores your role in the pack.”
Agency: IMPACT BBDO
Creative Director: Tres Colacion
Executive Creative Director: Paul Shearer
Director: Peter Dietrich
DOP: Jon Gaute Espevold
Sound: Klaus Lehr
Source: IMPACT BBDO