FAB Provides much needed Cheer with The 22nd FAB Awards Winners Show on YouTube

FAB Provides much needed Cheer with The 22nd FAB Awards Winners Show on YouTube

The FAB Awards provided a bit of much needed cheer this week with the 22nd Edition of their Awards streamed “online” due to the Covid situation. The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 22nd FAB Awards! FAB […]

SNICKERS Fixes the World in new Super Bowl campaign by BBDO New York and AMV BBDO

- Brand Will Feed the World a SNICKERS During the First Quarter of Super Bowl LIV -

SNICKERS Fixes the World in new Super Bowl campaign by BBDO New York and AMV BBDO

SNICKERS will have a :30 spot entitled “SNICKERS Fixes the World” that will run during the first quarter of the game, but the brand released a special long-form version on their YouTube page. In the iconic candy brand’s signature humor, they present an absurdly satisfying solution for fixing the world when the world is clearly not itself. […]

Snickers’ New Ad by IMPACT BBDO Highlights the Dangers of Self Reflection Whilst Hungry

Snickers’ New Ad by IMPACT BBDO Highlights the Dangers of Self Reflection Whilst Hungry

A young man stares into a mirror, lost in self-reflection. He’s timid, critical of himself and full of doubts. He yearns for change, but isn’t quite sure how to. As his desperation reaches a critical point, he lets out his frustration with a guttural, alpha male scream. It is a therapeutic moment, as he reaches for […]

Galaxy Empowers Customers to Make More Time for Pleasure with Unapologetic Ad

Galaxy Empowers Customers to Make More Time for Pleasure with Unapologetic Ad

Mars, Incorporated has announced an exciting new direction to Galaxy – one of the company’s biggest brands – with a new creative campaign, direction and tone of voice, underpinned with a series of exciting product innovations. Through the new Galaxy Choose Pleasure TV ad, supported by online and social media spend, the brand will inspire […]

Skittles Celebrates Vancouver Pride with a Towering Interactive Light Installation

Skittles Celebrates Vancouver Pride with a Towering Interactive Light Installation

For several years now, Skittles has given up its iconic rainbow to celebrate Pride, showing support with limited edition products and packaging that is stripped of all colour. This year, to coincide with the Vancouver Pride Festival beginning on August 2nd, Skittles unveiled an interactive installation to celebrate and support the community. In partnership with […]

Straight Forward Design Team with Mars to Create the Brand Identity for GoMo Dal Crunchies

Straight Forward Design Team with Mars to Create the Brand Identity for GoMo Dal Crunchies

Mars Edge, a new entrepreneurial arm of Mars, Incorporated dedicated to human health and wellness through targeted nutrition, has launched a new product rich in protein and micronutrients in India, with a comprehensive brand and packaging strategy by Straight Forward Design. As part of Mars Edge’s drive to create better lives through nutrition, GoMo Dal Crunchies have been […]

FAB Provides the Colour with The 21st FAB Awards and The 4th FAB Forum

FAB Provides the Colour with The 21st FAB Awards and The 4th FAB Forum

The FAB Awards splashed a bit of much needed colour this week with the 21st Edition of their Awards and The 4th FAB Forum. The beautiful and exclusive Hurlingham Club in London, was again the stage for The 21st FAB Awards Ceremony, where guests were spoilt with some yummy cocktails, delicious snacks, a delectable three-course dinner […]

Straight Forward Design Teams with LGBTQ+ Artists for Skittles’ Pride 2019 Campaign

Straight Forward Design Teams with LGBTQ+ Artists for Skittles’ Pride 2019 Campaign

London brand and packaging design agency Straight Forward Design spearheads a new campaign for Skittles to mark Pride 2019. Throughout June and July, Pride events celebrating equality and inclusivity take place up and down the country. And for the past two years, Skittles has ‘given up’ its iconic multicoloured candies and packaging, ‘because during Pride […]

BBDO Dublin’s New Galaxy Ads Are ‘Accidentally Renaissance’

BBDO Dublin’s New Galaxy Ads Are ‘Accidentally Renaissance’

Accidental renaissance, meet exquisite chocolate. To taste Galaxy is to transcend the humdrum, and escape to a world of pure rapture. It’s better described with pictures than with words. To achieve that, BBDO Dublin tapped into the rising trend of “Accidental Renaissance”. Moments of everyday 21st century life, with a dramatically painterly vibe. The team […]

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