Bacardi Commits To Helping Bars & Bartenders In The UK & Ireland Who Need It Most

Bacardi’s #RaiseYourSpirits initiative provides £1.5 Million to support Western Europe bar industry A #RaiseYourSpirits virtual bar with Deliveroo Editions will help over 120 bars generate revenue

Bacardi Commits To Helping Bars & Bartenders In The UK & Ireland Who Need It Most

Bacardi, the world’s largest family-owned spirits company, has launched #RaiseYourSpirits, a multi-point plan to help bars & bartenders in the UK & Ireland combat the coronavirus crisis. One of the plan’s key activations kicks off next week (April 16) as Bacardi launches the #RaiseYourSpirits virtual bar with Deliveroo Editions, giving over 120 bars a platform […]

Bacardi Diverts Global Production To Increase Hand Sanitizer Supply For Local Communities

Brands across company’s portfolio including BACARDÍ®, MARTINI®, GREY GOOSE®, BOMBAY SAPPHIRE®, DEWAR’S® and ANGEL’S ENVY® unite to help produce more than 267,000 gallons (1.1 million liters) of hand sanitizers.

Bacardi Diverts Global Production To Increase Hand Sanitizer Supply For Local Communities

Family-owned Bacardi has expanded its commitment across countries and brands to help produce more than 237,000 gallons (900,000 liters) of hand sanitizers, as worldwide demand continues to exceed supply in efforts to reduce the risk of COVID-19. This week, eight Bacardi-owned manufacturing sites across the United States, Mexico, France, England, Italy and Scotland are joining […]

Bacardi Rum Partners With REVOLUCIÓN DE CUBA To Launch Limited Edition ‘Aventura’

BACARDÍ Aventura will be available by the bottle and on menu in a selection of festive cocktails at Revolución de Cuba outlets across the UK

Bacardi Rum Partners With REVOLUCIÓN DE CUBA To Launch Limited Edition ‘Aventura’

BACARDÍ, the world’s most awarded rum, today announces the launch of BACARDÍ Aventura, a brand new, limited edition rum made in partnership with Revolución de Cuba. Aventura is a blend of tropically aged dark rums aged for a minimum of three years in American Oak Barrels, BACARDÍ Aventura will go on sale from 26th November at Revolución de […]

Bacardi scares the bejesus out of drinkers with haunted rum prank

Bacardi scares the bejesus out of drinkers with haunted rum prank

To celebrate the release of its new limited-edition Halloween rum, Bacardi played the ultimate prank on people by introducing: The Haunted Rum. Leveraging a cast of skilled improv actors and unsuspecting “marks,” Bacardi tricked (and treated) people into believing there was a spirit trapped inside its new haunted rum bottle. Among the unsuspecting “marks” was […]

Franck Dedieu announced as the new St-Germain UK Brand Ambassador

Franck Dedieu announced as the new St-Germain UK Brand Ambassador

Mixologist extraordinaire, Franck Dedieu, has been announced as the UK Brand Ambassador for St-Germain. The French liqueur brand has chosen the award-winning bartender to use his extensive experience and passion to build brand awareness, advocacy and loyalty with the on-trade as well as consumers.  One of Dedieu’s focus for the brand is to facilitate a stronger relationship with […]

BACARDÍ expands premium portfolio in the UK with launch of Gran Reserva Diez

BACARDÍ expands premium portfolio in the UK with launch of Gran Reserva Diez

BACARDÍ, one of the world’s most awarded rum, announced the latest addition to the brand’s portfolio of premium rums, BACARDÍ Gran Reserva Diez, a gold sipping rum that has been barrel-aged for a minimum of ten years under the Caribbean sun. BACARDÍ Gran Reserva Diez is a Master Blender’s reserve that is matured in charred […]

AMV BBDO and BACARDÍ Move to the Sound of Rum in New Campaign

AMV BBDO and BACARDÍ Move to the Sound of Rum in New Campaign

BACARDÍ launches the new ‘Sound of Rum’ campaign featuring five top bartenders from around the world. Debuting an epic new video and track, the ‘Sound of Rum’ mixes the irresistibly uplifting vibe of the rum brand’s Caribbean heritage with the audible rhythm of cocktail-making. Celebrating the sounds that make you want to move and shining […]

Bombay Sapphire Crowdsources Artists for Social Art Experiment via BBDO New York

Bombay Sapphire Crowdsources Artists for Social Art Experiment via BBDO New York

Bombay Sapphire’s latest campaign continues the brand’s focus on art and creativity with #FindYourCanvas, a social art experiment that crowdsources its artists to create a robotic art installation in Los Angeles. The gin brand said the work is based on the belief that “creativity lives within us all, yet is often overshadowed by life’s responsibilities”. It […]

BACARDÍ Hacks Youtube with the Launch of ‘The Beat Machine’ via BBDO New York

BACARDÍ Hacks Youtube with the Launch of ‘The Beat Machine’ via BBDO New York

Year after year, BACARDÍ has continued to prove itself as a brand leader in the innovative use of social media platforms to create fun and engaging content that encourages consumers to ‘Do What Moves You’ – both physically and emotionally. Following the success of previous award-winning innovations such as Instagram’s Instant DJ and Live Moves, […]

BACARDÍ, Major Lazer & Anitta Announce the Global Debut of a Brand-New Summer Anthem, ‘Make It Hot’

BACARDÍ, Major Lazer & Anitta Announce the Global Debut of a Brand-New Summer Anthem, ‘Make It Hot’

With less than 48 hours until the official first day of summer, BACARDÍ rum, global superstars Major Lazer and Brazilian pop sensation Anitta announced the debut of “Make It Hot,” an upbeat and contagiously fun new summer song, as well as the rum brand’s new summer campaign, “Pass the Beat.” The worldwide debut of the song and […]

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