Diversity Team Up With BACARDÍ® RUM To Get You To Shake Your Body And Do That “Conga” Feat. YOU

RUM FANS CAN SUBMIT THEIR DANCE MOVES FOR A CHANCE TO STAR IN THE OFFICIAL MUSIC VIDEO OF THE FIRST-EVER REMAKE OF GLOBAL HIT SINGLE “CONGA” ALONGSIDE DIVERSITY, ALESHA DIXON, MEEK MILL, LESLIE GRACE AND PRODUCER BOI-1DA EXCLUSIVE VIRTUAL DANCE CLASS FROM JORDAN, PERRI AND DIVERSITY MEMBERS WILL HELP THE UK TO SHAKE AND SHARPEN THEIR DANCE MOVES AHEAD OF SUBMISSION

Diversity Team Up With BACARDÍ® RUM To Get You To Shake Your Body And Do That “Conga” Feat. YOU

BACARDÍ® is challenging rum fans across the UK to find their rhythm and do what moves them through song, dance and the power of “Conga” with the chance to be in the official music video for the remake, “Conga Feat. You.”  UK fans can join dance sensation Jordan, Perri and Diversity members in partnership with London fitness studio FRAME, for an exclusive virtual dance […]

BACARDÍ Launch Global Dance Collaboration with Diversity, Alesha Dixon and Meek Mill

DIVERSITY TEAM UP WITH BACARDÍ® RUM TO GET YOU TO SHAKE YOUR BODY AND DO THAT “CONGA” FEAT. YOU

BACARDÍ Launch Global Dance Collaboration with Diversity, Alesha Dixon and Meek Mill

 RUM FANS CAN SUBMIT THEIR DANCE MOVES FOR A CHANCE TO STAR IN THE OFFICIAL MUSIC VIDEO OF THE FIRST-EVER REMAKE OF GLOBAL HIT SINGLE “CONGA” ALONGSIDE DIVERSITY, ALESHA DIXON, MEEK MILL, LESLIE GRACE AND PRODUCER BOI-1DA   EXCLUSIVE VIRTUAL DANCE CLASS FROM JORDAN, PERRI AND DIVERSITY MEMBERS WILL HELP THE UK TO SHAKE AND SHARPEN THEIR DANCE MOVES AHEAD OF SUBMISSION . BACARDÍ is challenging rum fans across the UK to find […]

Bacardi Announces the Launch of Twistails – Bar-Perfect Cocktails At Home

Home entertainment is simplified with an innovative cocktail pod solution for bar-perfect cocktails made with BACARDÍ ® Rum, available on Amazon

Bacardi Announces the Launch of Twistails – Bar-Perfect Cocktails At Home

Bacardi, the world’s largest privately-held spirits company, today announces the launch of TWISTAILS® cocktail pods, an innovative solution to make bar-perfect cocktails every time, transforming the at-home drinking experience and giving cocktail lovers the ability to play the role of professional bartender. TWISTAILS®, which is available on Amazon in the UK / Germany, is designed to create your favourite cocktails from the […]

BACARDI First In Fight Against Plastic Pollution With 100% Biodegradable Spirits Bottle

World’s most eco-friendly spirits bottle will biodegrade in 18 months Bacardi swaps crude oil for seed oil as petroleum-based plastics are replaced by plant-based ‘wonder material’ – a silver bullet in fight against plastic pollution Bacardi to eliminate at least 3,000 tons of plastic currently produced annually and help move needle for entire industry by sharing new technology with competitors

BACARDI First In Fight Against Plastic Pollution With 100% Biodegradable  Spirits Bottle

Bacardi, the world’s largest family-owned spirits company, has made a giant leap forward in the fight against climate change and plastic pollution today, as it unveils plans to put the world’s most sustainable spirits bottle on shelf by 2023. The new 100% biodegradable bottle will replace 80 Million plastic bottles – 3,000 tons of plastic […]

Keep Calm And SOIRÉE On: The New Era Of Summer Socialising

● New data reveals British survey participants are planning to spend an impressive 16 hours per week socialising outdoors this summer, with over 70% saying staying in the open air is the easiest way to ensure social distancing ● The Great British Garden Party is making a comeback according to over three quarters of British respondents (78%), with summer cocktails and BBQ’d sausages top of the priority list for a sensational soirée ● More than 60% plan to enjoy a cocktail or mocktail outside as part of their summer plans, with ‘cocktails in a can’ and ‘cocktails-to-go’ set for a 2020 ‘moment’ according to Bacardi

Keep Calm And SOIRÉE On: The New Era Of Summer Socialising

New research commissioned by family-owned spirits company, Bacardi*, shows that following months of quarantine and limited social gatherings, the al fresco summer soirée will be top of the agenda, with more than a third (39%) saying they plan to spend more time socialising and enjoying drinks outdoors this summer compared to last year. In fact, […]

Bacardi Commits To Helping Bars & Bartenders In The UK & Ireland Who Need It Most

Bacardi’s #RaiseYourSpirits initiative provides £1.5 Million to support Western Europe bar industry A #RaiseYourSpirits virtual bar with Deliveroo Editions will help over 120 bars generate revenue

Bacardi Commits To Helping Bars & Bartenders In The UK & Ireland Who Need It Most

Bacardi, the world’s largest family-owned spirits company, has launched #RaiseYourSpirits, a multi-point plan to help bars & bartenders in the UK & Ireland combat the coronavirus crisis. One of the plan’s key activations kicks off next week (April 16) as Bacardi launches the #RaiseYourSpirits virtual bar with Deliveroo Editions, giving over 120 bars a platform […]

Bacardi Diverts Global Production To Increase Hand Sanitizer Supply For Local Communities

Brands across company’s portfolio including BACARDÍ®, MARTINI®, GREY GOOSE®, BOMBAY SAPPHIRE®, DEWAR’S® and ANGEL’S ENVY® unite to help produce more than 267,000 gallons (1.1 million liters) of hand sanitizers.

Bacardi Diverts Global Production To Increase Hand Sanitizer Supply For Local Communities

Family-owned Bacardi has expanded its commitment across countries and brands to help produce more than 237,000 gallons (900,000 liters) of hand sanitizers, as worldwide demand continues to exceed supply in efforts to reduce the risk of COVID-19. This week, eight Bacardi-owned manufacturing sites across the United States, Mexico, France, England, Italy and Scotland are joining […]

Bacardi Rum Partners With REVOLUCIÓN DE CUBA To Launch Limited Edition ‘Aventura’

BACARDÍ Aventura will be available by the bottle and on menu in a selection of festive cocktails at Revolución de Cuba outlets across the UK

Bacardi Rum Partners With REVOLUCIÓN DE CUBA To Launch Limited Edition ‘Aventura’

BACARDÍ, the world’s most awarded rum, today announces the launch of BACARDÍ Aventura, a brand new, limited edition rum made in partnership with Revolución de Cuba. Aventura is a blend of tropically aged dark rums aged for a minimum of three years in American Oak Barrels, BACARDÍ Aventura will go on sale from 26th November at Revolución de […]

Bacardi scares the bejesus out of drinkers with haunted rum prank

Bacardi scares the bejesus out of drinkers with haunted rum prank

To celebrate the release of its new limited-edition Halloween rum, Bacardi played the ultimate prank on people by introducing: The Haunted Rum. Leveraging a cast of skilled improv actors and unsuspecting “marks,” Bacardi tricked (and treated) people into believing there was a spirit trapped inside its new haunted rum bottle. Among the unsuspecting “marks” was […]

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