BACARDÍ, Major Lazer & Anitta Announce the Global Debut of a Brand-New Summer Anthem, ‘Make It Hot’

BACARDÍ, Major Lazer & Anitta Announce the Global Debut of a Brand-New Summer Anthem, ‘Make It Hot’

With less than 48 hours until the official first day of summer, BACARDÍ rum, global superstars Major Lazer and Brazilian pop sensation Anitta announced the debut of “Make It Hot,” an upbeat and contagiously fun new summer song, as well as the rum brand’s new summer campaign, “Pass the Beat.” The worldwide debut of the song and […]

Bacardí Spiced Launches in the UK

Bacardí Spiced Launches in the UK

Bacardí, one of the world’s most awarded rum, announced the launch of Bacardí Spiced, made with gold rum mellowed in charred American Oak for a hint of smokiness and blended with natural flavours and spices for a bold, yet smooth taste. The practice of mixing rum with fruit and spices is almost as old as […]

Bacardi Employees Trade Computers for Cocktails in Quest to Get Closer to Consumers

Bacardi Employees Trade Computers for Cocktails in Quest to Get Closer to Consumers

Bacardi employees around the globe will turn on their “out of office” to turn up at local hotspots in cities around the globe as part of the drink giant’s second annual “Back to the Bar.” Coinciding with the company’s annual Founder’s Day, “Back to the Bar” commemorates the 157th anniversary of family-owned Bacardi, today the world’s largest privately […]

Michael B. Jordan Tapped by BACARDÍ to Direct First-Ever Digital Film for New Premium Collection

Michael B. Jordan Tapped by BACARDÍ to Direct First-Ever Digital Film for New Premium Collection

BACARDÍ unveiled “The Angel’s Share,” a digital short film co-directed by actor and filmmaker Michael B. Jordan – marking the first digital ad spot for the brand’s new premium collection, which launched earlier in 2018. As part of its continued efforts towards the premiumisation of the rum category, BACARDÍ enlisted Jordan – a self-professed “rum […]

Bacardi and BBDO New York Turn Instagram into a Drum Machine

Bacardi and BBDO New York Turn Instagram into a Drum Machine

 Bacardí has recently become synonymous with hacking social media to create fun and engaging content. For example, you may recall Bacardí’s use of Instagram Stories to launch ‘Instant DJ’ (which was recognised at The 19th FAB Awards), developing a Snapchat lens to create a music video in Snapchat, and utilising Instagram polls in ‘Live […]

Bacardi’s First Person Viewpoint Zombie Cocktail Film will Get You Thirsty for Nightmares

Bacardi’s First Person Viewpoint Zombie Cocktail Film will Get You Thirsty for Nightmares

 Halloween costume and party planning has already begun, and BACARDÍ is packing a punch with its latest creative campaign full of frights and delights. All summer, BACARDÍ celebrated its campaign, “Do What Moves You,” but come Halloween, they’ll make people move in a different way: making them jump out of their seats with a […]

BACARDÍ x Major Lazer Debut Music Liberates Music for the Second Year Running

BACARDÍ x Major Lazer Debut Music Liberates Music for the Second Year Running

As an extension of the brand’s “Do What Moves You” campaign, BACARDÍ and Major Lazer are once again supporting musicians with the continuation of Music Liberates Music, a program designed to give up-and-coming artists a chance to share their music with the world. Starting August 14, artists from the US, Puerto Rico and the Bahamas […]

Bacardi & Lonely Whale team up to achieve a goal of removing one billion single-use plastic straws by 2020 to ensure #TheFutureDoesntSuck

Bacardi & Lonely Whale team up to achieve a goal of removing one billion single-use plastic straws by 2020 to ensure #TheFutureDoesntSuck

Family-owned Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, today announced they have joined forces to help rid the environment of single-use plastic, including the goal to eliminate one billion single-use plastic […]

Les Twins, A-Trak and Bacardí Invite Fans to Direct New Music Video Entirely Through Instagram

Les Twins, A-Trak and Bacardí Invite Fans to Direct New Music Video Entirely Through Instagram

Bacardí are becoming well recognised for their music-centric entertainment by consistently creating content and experiences that push people to “Do What Moves You.” Their latest summer campaign activation, following on the heels of their playful “Dance Floor” film, is no different. “Live Moves”, debuts as the first music video directed in real-time entirely by fans […]

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