Bacardi Announces the Launch of Twistails – Bar-Perfect Cocktails At Home

Home entertainment is simplified with an innovative cocktail pod solution for bar-perfect cocktails made with BACARDÍ ® Rum, available on Amazon

Bacardi, the world’s largest privately-held spirits company, today announces the launch of TWISTAILS® cocktail pods, an innovative solution to make bar-perfect cocktails every time, transforming the at-home drinking experience and giving cocktail lovers the ability to play the role of professional bartender.

TWISTAILS®, which is available on Amazon in the UK / Germany, is designed to create your favourite cocktails from the comfort of your own home. Simply add water and ice to the TWISTAILS® shaker, attach the strainer, your cocktail pod of choice and twist, so no appliances needed! Shake well, et voila – your beloved bar-perfect cocktail is ready in just seconds.

TWISTAILS® is launching with three delicious classic BACARDÍ® rum cocktails featuring the signature rum Carta Blanca: BACARDÍ® Mojito, BACARDÍ® Strawberry Daiquiri and BACARDÍ® Rum Punch that are perfect for any season. 

The cocktail pods use an innovative dual chamber which delivers a fresh cocktail experience every time that is sure to impress your guests. For a finishing touch, garnish your drink for an added twist of personalisation. The pods are filled with BACARDÍ® rum and natural flavours so you can now enjoy delicious bar-perfect cocktails for countless occasions, from get-togethers at home to garden parties, BBQs, or picnics. Both the cocktail pods and the packaging are recyclable.

“With more and more people seeking convenience and home entertainment solutions, we asked ourselves how Bacardi could use its expertise as one of the world’s top spirits companies to create a product that would address this gap; and this is how TWISTAILS® was born.” says Ankush Manchanda, Digital & Ecommerce Director for Bacardi“With the launch of TWISTAILS® we wanted to provide a solution that will show people you don’t need an elaborate set-up or countless ingredients to produce bar-quality cocktails at home – it can be as easy as a twist and a shake!”

TWISTAILS® is available on Amazon UK / Germany, with cocktails made with BACARDÍ® rum and more brands from the Bacardi portfolio available soon. The starter pack, which includes the TWISTAILS® shaker (stainless steel), strainer and 6 pods (2 of each cocktail), will be available at the Recommended Retail Price of £26.99. A replenishment pack of 6 single cocktail pods will also be available to purchase at the Recommended Retail Price of £22.99.

The cocktail pods range from 38.1% – 43.7% Alcohol by Volume depending on the cocktail. Each pack contains 6 pods of 50 ml each. The finished cocktails (120ml) range from 9.5% to 10.9% Alcohol by Volume.

Source: Bacardi

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