Highball Alcohol-Free Cocktails served with branding by Path

Highball Alcohol-Free Cocktails served with branding by Path

Design consultancy Path has partnered with The Original Free Drinks Company in the creation of Highball, a range of alcohol-free, ready-to-drink cocktails. Debuting in the UK this month, Highball offers an alternative adult drink experience with a bold expression that rings true to classic cocktail culture. No and low alcohol is the fastest growing drinks […]

New Lexington Hill Pre-Batch Cocktails Launches in Australia with WhatCameNext_ Design

New Lexington Hill Pre-Batch Cocktails Launches in Australia with WhatCameNext_ Design

The big question from InBev/Carlton & United Breweries team to WhatCameNext_ was ‘how can we create a brand that makes pre-mixed batch cocktails desirable and relevant for the Australian market?’ Serving cocktails on draught was such a step away from traditional cocktail culture and the expected bar ritual so the challenge was how to keep […]

PB Creative Gets into the Party Spirit with Refreshing Take on Ready-to-Drink Cocktails

PB Creative Gets into the Party Spirit with Refreshing Take on Ready-to-Drink Cocktails

Single or double? A little tonic or up to the top? When it comes to mixing the perfect highball, we all know just how we like it. While cocktails-on-the-go are a great stopgap, they lack a certain bespoke sparkle. So, what can be done to move on from the ubiquitous one-size-fits-all version? FMCG trade magazine […]

Diageo Provides Low Sugar Cocktails Under 150 Calories to Help You Find a Balance this Christmas

Diageo Provides Low Sugar Cocktails Under 150 Calories to Help You Find a Balance this Christmas

As the trees, lights and festive decorations go up, the UK’s Christmas party season is in full swing. And what better way is there to celebrate than indulge in good food and a glass of something special? New research by Diageo reveals that people are looking for more information on what’s in their drinks, including […]

Bacardí Gran Reserva Stirs It Up With Chef Ari Taymor

Bacardí Gran Reserva Stirs It Up With Chef Ari Taymor

Bacardí Gran Reserva announces an exciting collaboration with critically-acclaimed Chef Ari Taymor. The Los Angeles-based chef adapted his culinary skills to the mixology world and created custom cocktails using Bacardí Gran Reserva rums to be served as the official cocktails of the James Beard Foundation Taste America, where the rums currently serve as a participating […]

Inception Group Unveils London’s New Underground Home: Cahoots

Inception Group Unveils London’s New Underground Home: Cahoots

On March 5, a secret is being unearthed in London’s Soho district, previously hidden deep beneath the trudge of unwitting feet. Brought to the West End by the award-winning Inception Group, late night bar, Cahoots, will transport guests back in time, to post-war 1940s in a disused underground tube station featuring dazzling cocktails, swing dancing […]

Teatulia Organic Teas Partnering With Top Mixologists

Teatulia Organic Teas Partnering With Top Mixologists

While the weather outside may be frightful, restaurants and bars are focused on keeping the nightlife sizzling hot. With mixologists diligently working to come up with fresh, new and innovative drinks, tea cocktails are showing up more often on the drink menu and Teatulia Organic Teas is helping to pioneer this trend. According to the […]

BACARDÍ Rum Launches New Pineapple Fusion

BACARDÍ Rum Launches New Pineapple Fusion

BACARDÍ unveiled its latest addition to the brand’s flavored rum lineup, BACARDI Pineapple Fusion at last night’s NBA on TNT All-Star Saturday Night Party. The NBA on TNT party featured a performance by award-winning hip hop artist Flo Rida. John Legend, Ali Larter, DJ Irie, Ellie Goulding, Samantha Harris, Gloria Reuben, Spencer Haywood, Dale Ellis, […]