Bacardí has recently become synonymous with hacking social media to create fun and engaging content. For example, you may recall Bacardí’s use of Instagram Stories to launch ‘Instant DJ’ (which was recognised at The 19th FAB Awards), developing a Snapchat lens to create a music video in Snapchat, and utilising Instagram polls in ‘Live […]
Halloween costume and party planning has already begun, and BACARDÍ is packing a punch with its latest creative campaign full of frights and delights. All summer, BACARDÍ celebrated its campaign, “Do What Moves You,” but come Halloween, they’ll make people move in a different way: making them jump out of their seats with a […]
Bacardí rum, the world’s most awarded rum, announces the launch of Bacardí Ginger, a golden rum infused with ginger flavours for a mouth-watering sweet and spicy taste. The aromatic flavour of ginger has been a staple in kitchens worldwide for years and is now about to become a mainstay in the drinks cabinet. Bacardí Ginger […]
As an extension of the brand’s “Do What Moves You” campaign, BACARDÍ and Major Lazer are once again supporting musicians with the continuation of Music Liberates Music, a program designed to give up-and-coming artists a chance to share their music with the world. Starting August 14, artists from the US, Puerto Rico and the Bahamas […]
Family-owned Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, today announced they have joined forces to help rid the environment of single-use plastic, including the goal to eliminate one billion single-use plastic […]
Bacardí are becoming well recognised for their music-centric entertainment by consistently creating content and experiences that push people to “Do What Moves You.” Their latest summer campaign activation, following on the heels of their playful “Dance Floor” film, is no different. “Live Moves”, debuts as the first music video directed in real-time entirely by fans […]
Bacardí rum introduced Bacardí Añejo Cuatro (“four” in Spanish paying homage to the brand’s Cuban roots). The new premium rum is barrel-aged, undisturbed under the Caribbean sun, for a minimum of four years and has flavours of mild vanilla, toasted oak, clove and honey. As the luxury trend within the spirits industry continues to grow, […]
Bacardi-Martini Australia has released its latest campaign with OMD Sydney, promoting Bacardi as the perfect first drink of the evening with #MojitoMoment. Over 60 influencers have shared images of their own #MojitoMoment on Instagram, which were pushed out instantly via targeted digital OOH locations. The campaign was produced by OMD Create, the agency’s content and […]
BACARDÍ has announced the launch of Sound of Rum Series, a four-part music documentary which explores the influence Caribbean music has on the world and the intrinsic link between rum, music and the cultures that have combined over time to create today’s the Sound of Rum. The series, devised by Wasserman, is the latest iteration of […]
Last night, global music and entertainment platform TIDAL held its 3rd Annual TIDAL X: Brooklyn charity concert presented by BACARDÍ. Hosted by Angie Martinez, the benefit concert featured an epic lineup of artists including: JAY-Z, Jennifer Lopez, Stevie Wonder, DJ Khaled, Kaskade, Chris Brown, Cardi B, Fat Joe, Remy Ma, Daddy Yankee, Yo Gotti, A$AP Ferg, […]