This Halloween – as partygoers seek costume inspiration from culture icons, BACARDÍ introduces DRESS TO BE FREE, a campaign aimed at liberating our truest selves in honor of the holiday rooted in self-expression. BACARDÍ is honing in on the spirit of Halloween as the intersection of a world of people who dress up to be themselves every day […]
With Memorial Day behind us, summer has unofficially begun. For Bacardi, that means it’s time to break free. So the brand is partnering with BBDO NY and Major Lazer, popular DJs who have gone on to become one of the most popular acts in show biz among the millennial crowd. And they are partnering as […]
Bacardi is employing Instagram Stories to let consumers play interactive DJ, representing a truly new kind of musical experience on the 4-month-old feature. Working with agency BBDO and Facebook’s Creative Shop, the liquor brand’s global chief creative for culture, Swizz Beatz, has concocted a way for viewers to feel like their hands are doing scratches and […]
Brands love to capitalize on holidays, especially Halloween. For Bacardi, it’s a much more natural fit—the bat logo lets the brand lean into that aesthetic. So over Halloween weekend, the alcohol giant unveiled its latest effort, an immersive haunted house called “Nocturnal Awakening,” from Kenzo Digital. Staged inside a party at Brooklyn Navy Yard in New […]
Carlsberg UK’s Christmas Trade Shows, featuring 50 of the best suppliers in the business, attracted more than 1500 attendees across its four shows in London, Leeds, Manchester and Stoneleigh. Following the 30th anniversary of Carlsberg UK’s annual Christmas trade shows in 2015, this year’s events took place during September and October, giving guests a wealth […]
Oakheart Genuine Spiced Rum has “benched the Captain” again as a result of a US national blind taste test that found it to be the best tasting spiced rum compared to Captain Morgan Original Spiced Rum among consumers ages 21-34. The test was administered by the independent, third party research company, Radius Global Market Research. […]
Bacardí rum introduces “We Are the Night,” an integrated, global campaign that revels in the distinctive night personas that come to life under the cover of darkness; daytime conventions are shed, under the notion that while some “carpe diem,” others “carpe noctem.” The campaign launches with a 30-second TV spot that features a cast of […]
Bacardi, the world’s largest privately held spirits producer, announces it has selected JD.com, the largest Chinese e-commerce company by revenue, to be the drinks company’s Online Retailer Strategic Partner. The two companies signed a memorandum of understanding of strategic cooperation to support Bacardi’s online business development and premium spirits brand promotion on JD.com. The partnership […]
Most people know Google Chrome‘s incognito mode for removing any trace of their web history—or for avoiding retargeted digital ads that track their whereabouts. But Bacardi found a clever little hack around private web browsing that it’s turning into a campaign targeting millennials. The brand and BBDO New York partnered with electronic music artist Goldroom—also […]
FACUNDO Rum Collection and The Ivy private membership club hosted 114 members at the Saxony Bar in the beautiful Faena Hotel in Miami. The immersive Golden Hour experience brought the “Art of Rum” to life, and celebrated the little moments of reward following a hard day’s work. As guests arrived at The Faena Hotel, they […]