Bacardi Comments On Industry Restrictions + Xmas Trends And Sustainability From The Brand

As a family-owned company for more than 150 years, we are proud of how we have innovated throughout our history to ensure that we always reflect the world around us. Now, as we look ahead to the next 150 years we recognize the importance of minimizing our impact on the environment and doing the right thing for the future of our consumers, our customers and our company.

We want to be the most environmentally responsible global drinks company and to achieve this we will continue to set ourselves ambitious goals and invest in new technology to help us achieve them. 

At every step of their journey, from field to bottle to cocktail, our brands respect and care for the environment. Since we began measuring our greenhouse gas emissions and water consumption back in 2006, we have cut both by more than 50% and we are on track to deliver against the UN Sustainable Development Goals by 2025. We’re also being rigorous in the sustainable sourcing of our ingredients and packaging, and our zero waste to landfill ambition. We’re currently finding a second life for more than 99% of our waste and we are committed to being 100% plastic free by 2030. Our plan to launch the world’s first biodegradable spirits bottle is an important step to achieving this goal. 

With two thirds of consumers expected to purchase their festive gifts online this year, we’re also taking care to protect the environment while growing our e-commerce business. This festive season, we became the first spirits company to introduce lighter, reduced waste packs for our Grey Goose vodka and Martini Non-Alcoholic Aperitivo gift packs, available on Amazon across the UK, Germany, France and Italy. 

The packs are made entirely from cardboard certified by the Forest Stewardship Council (FSC) and can be shipped to online shoppers without any need for additional packaging, to cut packaging volume by 25% and provide a greener delivery option for shoppers. 

By Jean-Marc Lambert, the Global SVP of Operations for Bacardi 

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