Kellogs caves to pressure from young British activists to remove Palm Oil from products – comments from Echo Brand Design

Kellogs caves to pressure from young British activists to remove Palm Oil from products – comments from Echo Brand Design

Following the news that Kelloggs has agreed to remove unsustainable palm oil from their products following a campaign spearheaded by two sisters, 10 and 12 from Bedfordshire, this is what Tashi van der Waerden, Director of Innovation at Echo Brand Design has to say: “Kellogg’s pledged changes to its palm oil policy following the campaigning of two young teens is just […]

Rain-Rain stay away, out of Skol’s Carnival way

New campaign from GUT São Paulo & brewing company, Skol

Rain-Rain stay away, out of Skol’s Carnival way

If it were up to Skol, sunshine would be guaranteed for Carnival 2020 in São Paulo. In the ‘Giro na Chuva’ (Spin in the Rain) campaign, Skol wants to help ensure that the festivities aren’t dampened by bad weather so that Carnival-goers can enjoy the event to the fullest. Skol has employed the help of technology that uses an innovative and environmentally […]

Large scale apple growing in northern Sweden. 12.000 apple trees the start of new sustainable agriculture

Large scale apple growing in northern Sweden. 12.000 apple trees the start of new sustainable agriculture

Brännland Cider to establish 10 hectares of commercially viable and productive apple orchards in collaboration with farmers, regional governments as well as national and international stakeholders from academia and business. Bringing together these stakeholders within the agricultural sector has been ongoing since 2017 in parallel with Västerbotten-based ice cider producer Brännland Cider establishing its ciders […]

7 ways brands can approach sustainability in their creative briefs

By Helen Hughes, Project Director, 3D & Sustainability at Design Bridge London

7 ways brands can approach sustainability in their creative briefs

Know your Brand’s biggest impacts and set a long-term plan in place. Don’t be swayed by what the media are focusing on right now.  Sure, have a point of view on it – even act on it if you can – but if your brand’s biggest impact is water usage and all your efforts are going into removing […]

Family (and friends) Brings Luxurious Sustainability to Waitrose with Cafédirect Exclusive

Family (and friends) Brings Luxurious Sustainability to Waitrose with Cafédirect Exclusive

Family (and friends) have helped the ethical and sustainable coffee pioneers Cafédirect launch their latest product; a small-batch roasted range exclusively created for Waitrose that continues Cafédirect’s journey towards being the ‘Ridiculously Good’ coffee company. The premium Organic and Fairtrade speciality coffees not only champion emerging New World origins and follow the Cafédirect principles of donating 50% of […]

Budweiser Clydesdales Deliver a Wind-Powered Message on 2019’s Super Bowl Stage

Budweiser Clydesdales Deliver a Wind-Powered Message on 2019’s Super Bowl Stage

Budweiser released its Super Bowl LIII commercial, bringing its long-term commitment to renewable electricity to the biggest stage of the year. Last year, Budweiser announced its commitment to be brewed with 100% Renewable Electricity from Wind Power, and to celebrate, the King of Beers will showcase this commitment in a commercial titled, “Wind Never Felt […]

Expo 2020 Dubai & PepsiCo Team to Bring a New Vision for Beverages & Snacks for Millions of Global Visitors

Expo 2020 Dubai & PepsiCo Team to Bring a New Vision for Beverages & Snacks for Millions of Global Visitors

Expo 2020 Dubai and leading global food and beverage company PepsiCo have joined forces with a shared vision to work together towards a healthier and more sustainable future in the lead-up to, during and beyond the next World Expo in 2020. At the signing ceremony today at the Expo 2020 site in Dubai South, UAE […]

Paulig and Bob the Robot Imagine a World without Coffee in New Campaign

Paulig and Bob the Robot Imagine a World without Coffee in New Campaign

 Marketing agency Bob the Robot together with Paulig, the largest coffee house in Finland, created a sustainability concept that shows the potentially dark future of coffee. Finns love their coffee – in fact they consume the most coffee per capita in the world. The favourite beverage of many is currently, however, under threat due […]

evian Launches #HeroTheZero Initiative with Support from AKQA

evian Launches #HeroTheZero Initiative with Support from AKQA

evian has announced that all of its plastic bottles will be made from 100% recycled plastic by 2025, adopting a ‘circular approach’ to plastic usage. Working in close relationship with an ecosystem of partners, including Ellen MacArthur Foundation, Loop Industries and The Ocean Cleanup, evian will move from a linear model to a circular one where all […]

Nespresso Reveals New Brand Campaign Starring the Real Farmers Behind its Exceptional Coffees

Nespresso Reveals New Brand Campaign Starring the Real Farmers Behind its Exceptional Coffees

Nespresso released its latest integrated brand campaign, sharing the personal stories of the farmers behind the exceptional coffees it is known for. The brand invites all coffee lovers to discover the heart-warming stories that have been made possible thanks to Nespresso’s uncompromising choices. The integrated brand campaign by J. Walter Thompson Worldwide launched on September […]