BrandMe Designs Visual Identity for Água Serra da Estrela’s Sustainability Movement “Para Que Nunca Acabe”

Creative agency, BrandMe, partnered with Sumol Compal and Água Serra da Estrela to unveil the visual identity for Para Ǫue Nunca Acabe (So It Never Ends)— a long-term sustainability movement dedicated to driving positive environmental impact.

Recognised for its purity and natural, balanced taste, Água Serra da Estrela is sourced from mainland Portugal’s highest spring, nestled 1,200 metres above sea level within the Serra da Estrela mountain range. As the brand deepens its commitment to the environment in the wake of increasing climate change, Para Ǫue Nunca Acabe represents a pivotal evolution for the brand – both strategically and visually.

BrandMe created a communication device that functions as both a standalone icon and an integrated element of Água Serra da Estrela’s packaging. The new design simplifies the iconic mountains and reflection elements to enhance the clarity of the label, offering space for future messages, while a new bird symbol ties the visual language directly to the landscape it is committed to protecting.

With the goal of regenerating the Serra da Estrela ecosystem through reforestation and reviving sustainable local practices, the refreshed visual system has been crafted with flexibility, emotional storytelling and authenticity at its core to honour the brand’s legacy and future-proof its environmental platform.

“This brief required us to help express something larger than just a rebrand, it was about shaping a movement,” says Adam Wilford, Creative Director at BrandMe. “The new brand look was designed to feel like a natural evolution of the brand, whilst giving Água Serra da Estrela the space to grow its environmental message over time in a way that ties seamlessly into its provenance and brand story.”

This collaboration between BrandMe and Água Serra da Estrela exemplifies the powerful alignment of design, purpose, and sustainability, reflecting a shared commitment to protecting Portugal’s most cherished natural resource while inspiring a movement for positive change.

Source: BrandMe

  Água Serra da Estrela, Beverage, BrandMe, Design, Marketing, Packaging, Serra da Estrela, Sumol Compal, Sustainability, Visual Identity