SO Organic Brand Redesign Lives in Harmony With Nature

SO Organic Brand Redesign Lives in Harmony With Nature

BrandMe have created a new look for Sainsbury’s SO Organic range establishing a strong, iconic brand mark that brings the brand in line with the modern consumers’ attitude towards the organic category. The new, bold and enticing look and strong tone of voice stand out in a world of developing food trends that ooze personality, […]

Ribena launches new Sparkling innovation, with packaging designed by BrandMe

Ribena launches new Sparkling innovation, with packaging designed by BrandMe

Ribena is entering the carbonated soft drinks segment with the launch of its new Sparkling range innovation with the packaging designed by BrandMe.  Ribena Sparkling launches in Blackcurrant and Raspberry variants and has been developed to attract new consumers to the Ribena brand. The introduction of a range of formats across the Ribena Sparkling drinks […]

“Brand Refresh for Finland’s Most Iconic Water Brand”

“Brand Refresh for Finland’s Most Iconic Water Brand”

Hartwall’s Novelle unveils a new bespoke 3D bottle design, identity and pack graphics designed by BrandMe to strengthen the brand’s unique point of difference, its quality, freshness and purity and reassert its standout and position as Finland’s most iconic and tastiest refreshment for every consumer occasion. Mira Kujanpää, Brand Manager Water and Wellbeing at Hartwall […]

BrandMe’s Rebranding for Atria, Finland’s Trusted Leader

Atria has been a trusted leader at the heart of ethical, modern Finnish living for over 100 years. BrandMe crafted their new brand identity and packaging to reflect their warm, generous and ethical values and bring clarity to a large range of product families, across a portfolio of over 1000 skus.

BrandMe’s Rebranding for Atria, Finland’s Trusted Leader

Nanna Järvinen, Atria VP Brand Marketing: “Atria is Finland’s most know food brand and the current logo had been in place for almost 30 years. Thus, we wanted to choose a partner who could understand our positioning and brand ambition and transfer it to visual design. We chose BrandMe amongst several design agencies, due to […]

Challenge To Lead, Be Human! Go Challenge! Go Play!

Challenge To Lead, Be Human! Go Challenge! Go Play!

Was there ever an era when we spent more time digesting online information yet questioning the shape of life to come? This clash of uncertainty and stream of information brings us closer to the mindset at the heart of Gen Z’s consumer behaviour. Constantly juggling screens, it is not surprising that they are more politically […]

Unlimited Editions By Chantal Bordet, Brand Development Director at BrandMe

IT AIN’T BROKE, YET…

Unlimited Editions By Chantal Bordet, Brand Development Director at BrandMe

We live in an extreme world where Gen Z’s techno addiction is fuelling an incessant quest for instant gratification. As Gen Z and millennials become a larger part of the consumer population, we expect that interest in stunt- or story-based brands will intensify. Today’s hungry youth expects brands to stand up and stand out and remain dynamic to […]

BrandMe Provides a Vibrant Design for Sumol’s Limited Edition Summer Range

BrandMe Provides a Vibrant Design for Sumol’s Limited Edition Summer Range

Sumol is dressing for Summer! Historically connected to the freshness and fun of Summer, Portuguese soft drinks company, Sumol+Compal, are launching a Limited Edition to coincide with the arrival of warmer days. Following the success of the #SumolTribe limited edition campaign during Summer 2018, BrandMe were asked to create a Limited Edition to help drive […]

Birds Eye Brings Premium Fish Under the Captain Birds Eye Range as it Waves Goodbye to its Inspirations Sub-Brand

Birds Eye Brings Premium Fish Under the Captain Birds Eye Range as it Waves Goodbye to its Inspirations Sub-Brand

After significant research and testing, Birds Eye has made the decision to wave goodbye to its Inspirations brand across its fish portfolio. Instead, the range of premium Recipe, Lightly Dusted and Battered Fish will now join the Captain Birds Eye family range; a portfolio that has contributed £141m to the frozen fish category and grown […]

Turning on Gen Z in an Era of Attention Deficit and Post Political Correctness

Turning on Gen Z in an Era of Attention Deficit and Post Political Correctness

After years of everything ‘Millennial’ taking centre stage, the focus is shifting to a new Generation – ‘Z’; Those born between 1996 and 2010 will make up 33% of the world population by 2020. Much has been said about the millennial spirit but ‘millennialism’ isn’t just about millennials. It is a mind set that drives […]