UK branding agency, BrandMe, have designed the packaging for Finnish category leader, Finn Crisp’s new, reformulated snacking range.
Finn Crisp have launched a new snacking range to keep up with the speed of change in a diversifying and sophisticated category. The range packs more taste in while offering consumers a wider variety of flavour options, and they needed the packaging design to clearly communicate it.
BrandMe’s new design celebrates Finn Crisp’s snacking expertise, building the emotion and taste experience into its new and contemporary visual identity. With a darker, more indulgent colour palette and a photography-focused design system, the new branding gives the range the premium look and feel it needed to reinstate its status as a modern, desirable and iconic brand.
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