Even market leaders need to evolve to stay ahead. bluemarlin, the Mumbai- and London-based global brand and design consultancy, partnered with Dabur to refresh two of India’s most iconic household brands – Réal Fruit Power and Red Paste for Teeth & Gums – demonstrating how strategic design and proactive brand curation can drive business growth. Both […]
#SmilePlease global platform and refreshed global visual identity encourages a positive outlook and spontaneous moments of happiness, reinforcing Mirinda’s commitment to bold, flavorful fun. Today, Mirinda® has unveiled a powerful new global platform ‘Smile Please’ alongside a fresh brand visual identity. The fun and impactful movement is designed to brighten everyday life, spark joy and […]
Global creative agency Robot Food has partnered with UK pet care brand Pooch & Mutt to create a versatile and futureproofed identity, designed to span its extensive offering of expert-backed pet nutrition, services, supplements, and accessories. The project involves a full strategic repositioning for the brand. This includes a core creative idea, visual and verbal […]
From Christian Bird, Creative Director and founder of Bird&Co , an independent branding and packaging studio focused on visual identity and packaging for craft food and beverage brands. Yellowbelly is a small-batch Hudson Valley maple syrup, and passion project inspired by woodland craft, traditional sugaring methods, and woodcut illustration. Created by Creative Director Christian Bird, […]
innocent drinks have launched its new brand line, ‘fruit and veg forever’, and a refreshed visual identity that celebrates the company’s mission to make it easier for people to live well through the delicious goodness of fruit and veg. ‘Fruit & veg forever’ reaffirms innocent’s long‑standing obsession with all things fruit and veg — and […]
New Packaging Redefines Royal’s Legacy and Creative Campaign, “Crafted For Generations To Come,” Honors Decades of Trusted Quality Royal®, recognized as the #1 brand of Authentic Basmati rice in the United States, has today unveiled a refreshed jute bag design for its 20lb Authentic Basmati, marking a new chapter in the brand’s visual identity and […]
London-based brand and packaging agency Greatergood® Brands has created a new vitamin challenger brand, Hello Vitamins, designed to compete confidently with own-label ranges, DTC disruptors and entry-level Amazon products. Working across brand strategy, visual identity, packaging design and e-commerce website design, Greatergood® was tasked with building a vitamin brand that felt clear, credible and desirable in a crowded and […]
Defiant helped with product positioning, brand identity, package design & naming Nic Fanciulli, the internationally renowned DJ, producer and label owner, has launched Soba Circus, a bold new no/lo drinks brand created in partnership with Defiant. Drawing on Nic’s deep roots in global music culture, the brand was built to challenge the tired conventions of […]
Grand Marnier, the audacious combination of cognac and orange liqueur, announces the latest evolution of its label design, which sees its iconic look infused with a modern twist. The refreshed bottle features a new palette of vibrant reds and subtle copper shades whilst retaining key elements of the brand’s timeless heritage such as the bottle’s […]
2026 sees the eagerly anticipated unveiling of the Pott’s Partnership’s chef-prepped sauces in sustainable aluminium cans, a left-field move inspired by deep-rooted ethical commitments and head turning designs 1st inspired by the UK’s avant-garde craft beer movement. With their stocks and gravies being major beneficiaries of the transition to 100% recyclable aluminium cans back in […]