Greatergood® Brand Design Agency partner with Oddbox on the design of their first retail product range

Greatergood® Brand Design Agency has partnered with Oddbox on the design of their first retail product range – a line of fresh cooking sauces crafted from rescued vegetables.

The Challenge: Differentiating Freshness in a Saturated Market

Entering the retail space, Oddbox faced the challenge of distinguishing their fresh cooking sauces from the plethora of jarred options. The goal was to communicate the product’s freshness and quality effectively to both consumers and buyers.

The Solution: Vibrant Visual Storytelling

Greatergood® addressed this by designing packaging that showcases bold photography of the ingredients, creating a swirling visual narrative that highlights the product’s fresh components. This approach ensures that consumers immediately grasp the value proposition upon viewing the packaging.

Communicating Value: Clear and Compelling Messaging

To justify a premium price point, it was essential to articulate the benefits clearly. The packaging features virtue claims such as “Over 15 Veg & Spices,” guiding consumers on the product value and fresh ingredients in comparison to a jarred competitor.

The Outcome: A Successful Retail Debut

This strategic packaging design led to Oddbox securing their first retail listing with Ocado, marking a significant milestone in their mission to reduce food waste and promote sustainability.

By blending innovative design with a commitment to sustainability, Greatergood® and Oddbox have created a product that not only stands out on the shelf but also resonates with eco-conscious consumers.

Source: Greatergood®

  Design, Food, Greatergood, Marketing, Oddbox, Packaging, Packaging Design, partnership, Retail, Sustainability