Hart & Jones injects modernity into Birell Non-Alcoholic Beer designs
Birell, the market leading non-alcoholic beer brand in the Czech Republic, has partnered with Hart & Jones to deliver fresh new designs for their core range. Hart & Jones used their expertise in semiotics to understand the cultural cues that needed to be incorporated in the new design to create this fresh identity that reflects […]
Ella’s Kitchen, the UK’s number one baby food brand today launches a “Dairy Free” range with concept and packaging by design consultancy Brandon. The range that includes 3 SKU’s across breakfast, yoghurt and puddings will sit next to the existing core Ella’s Kitchen range on shelf offering a coconut milk alternative. Ella’s Kitchen worked closely with Brandon who […]
Brand design agency Vault49 today unveils a new design for Sol packaging in global markets. Inspired by Sol’s Mexican heritage, Vault49 used handcrafted artisanal elements to tell the brand’s rich and colorful history while elevating Sol’s iconic sun symbol as a vibrant beacon for positivity. Positive energy Sol approached Vault49 after a separate redesign in […]
The Duppy Share, the UK’s #1 selling premium rum brand has announced the launch of The Duppy Share Spiced in the UK, with design by branding agency B&B studio. The Duppy Share Spiced is the brand’s first new line extension following B&B’s creation of The Duppy Share brand in 2015. The new spiced variant builds […]
Seymourpowell extends Silent Pool Distillers portfolio with Limited Edition Rose Expression
Strategic design and innovation company Seymourpowell has launched its design work for the latest Silent Pool gin product, the Rose Expression, part of the Distiller’s new ‘Expressions Series’. Continuing their long-standing partnership with the leading gin brand, Seymourpowell has unveiled the design of the special edition bottle and branding, which captures the essence of this […]
Mars Wrigley launches Skittles Giants across the UK – a larger-than-life, softer-centred version of its much-loved original fruit candies – with brand and packaging identity by Straight Forward Design. Skittles, which first came onto the market in 1963, has a strong core range and is enjoyed by millions of people all over the world. This […]
Luxury ice cream brand Häagen-Dazs has announced it is both expanding its line of indulgent tubs with the launch of NEW Fruit Obsessions, as well as relaunching its range of handheld Sticks. The new SKUs will be on shelf from March. One of the few luxury fruit and triple texture products on the market, Fruit […]
Metsä Board, the leading European producer of premium fresh fiber paperboards has designed the Arctic Blue Gin package for the U.S. market with a dramatic holographic design inspired by the Northern Lights. Arctic Brands Group Ltd, the Finland-based spirits company, tapped Metsä Board to design the dramatic package using MetsäBoard Pro FBB Bright Paperboard. The […]
Pearlfisher London has revitalised iconic port brand Cockburn’s with a new identity, creative strategy, structural and graphic design across the family of Special Reserve, Fine Ruby & Fine Tawny and Porto Branco. The brands’ aim was to strengthen its relationship with existing customers and recruit new consumers to the category. The rebrand has allowed Cockburn’s […]
Continuing their long-established partnership, Family (and friends) have repositioned Seed and Bean as the chocolate brand that 'lives on the wilder side of taste', celebrating their highly unique, creative and adventurous flavour combinations
With the premium chocolate market expanding rapidly since the pivotal rebrand in 2013, Seed and Bean had to reposition, in order to secure its position as the UK’s most ethical chocolate brand with the most exciting and wild range of flavours. However, insights taught that while ethical is still a key message, The Seed and […]