During the last few months we have all seen a host of changes in both our professional and personal lives — some for good, others less positive. This unique situation has forced many of us to re-appraise our approach to work and indeed our priorities more broadly. Inspired by the opportunities to think and behave differently, Anthem Worldwide's Amsterdam and Brussels team have been exploring how packaging design can be used to help influence positive change across different categories.
This six part series uses insight and purpose driven concept design to challenge the status quo, elicit behavioural change and improve the user experience — providing new opportunities for brands to create more meaningful and valuable connections with their consumers. Part 3 in the series looks to envisage a healthier beverage and a more elegant […]
Originally ‘The Harry Pie Store’, Le Petit Pie was started by Claude Harry, a former chef in Michelin-starred restaurants in France and his wife Jenny. Made by hand in their kitchen in South-west London, the delicious pies and melt-in-your-mouth pastry gained The Harry Pie Store a loyal following and a listing with Waitrose in 2011. […]
FAB Feature: Winner of 2 x Gold FAB Awards, 3 x Silver Awards and Winner of FABulous ( Best In Show ) Packaging Design at The 22nd FAB Awards
FAB News are looking at back at some of the outstanding projects that were awarded at the recently concluded FAB Awards. We highlight Pearlfisher‘ success at The Awards Show as Design Agency of The Year at The 22nd FAB Awards. Their NOgroni project won 4 x Gold FAB Awards and a joint FABulous ( Best in Show […]
Introducing Home Run, the new sports nutrition bar specifically designed to fuel workers’ post-work workouts and support their post-lockdown commute
Today sees the launch of Home Run, a sports nutrition bar designed specifically for workers to fuel their post-work workouts and help them navigate their commute to and from work if they don’t want to use public transport post-lockdown. As well as delivering a plant-based energy source made from quality whole food ingredients specifically designed to […]
Feature: Winner of a SILVER FAB Award for Packaging Design at The 22nd FAB Awards. Project by Pencil Studio. We caught up with Luke Manning, Founder & Creative Director at Pencil Studio.
Retribution are a small start-up distillery. A project born from boredom lost at sea for weeks at a time and a passion for botanicals and the art of distilling great spirits. After spending years at sea working in the oil industry as a Senior Surveyor/Chief Navigator founder Richard Lock was after a career change, so […]
Case Study: Winner of 2 x Gold FAB Awards and Joint Winner of FABulous ( Best In Show ) Packaging Design at The 22nd FAB Awards
FAB News are looking at back at some of the outstanding projects that were awarded at the recently concluded FAB Awards. We spoke with John Lagervist, Executive Creative Director at Drama Queen Communications. Their Absolut Comeback / Recycle project won 2 x Gold FAB Awards and a joint FABulous ( Best in Show ) for […]
Award winning design consultancy Path, have partnered with Westmill Foods to transform the noodle-pot shelf with a vibrant and healthy new brand. The coloured noodles of Noodl Plus are infused with charcoal, turmeric and other super nutrients to bring visual excitement, taste and health to an otherwise stale category. Westmill, known for their range of authentic […]
Leading soft drinks company Britvic have partnered with global brand-led creative agency BrandOpus to create a new identity and packaging design for Aqua Libra. The rebrand aims to drive category growth and increase market share by extending the brand’s appeal to the mainstream carbonated soft drink market. Following its heyday in the 1980s as a […]
London based brand design agency PB Creative, has partnered with Kraft Heinz to develop a new premium tier for drinks cordial brand Karvan Cévitam. Founded in the late 19th century, the original liquid was a concentrated fruit product that could be kept at room temperature as fridges were not widely available. In 1948, the brand took […]
The global drinks brand, which only uses Organic and Fair Trade ingredients, appointed The Clerkenwell Brothers for its consumer research, repositioning, brand refresh and new packaging. At the end of 2019, established brand Little Miracles engaged The Clerkenwell Brothers to find out what exactly their customers wanted to drink next and why. Extensive quantitative and […]