BY Natasha Samek – Head of Strategy, Butterfly Cannon
Government directives. Child activists. Nonagenarian naturalists / national treasures. Symbolic clocks and even Royal blessings. The implication that we are on the brink of an ecological disaster is never far from our awareness. It permeates how we think, behave, what we’re buying and what we’re engaging with. Sustainability is part of our culture. And the […]
As a family-owned company for more than 150 years, we are proud of how we have innovated throughout our history to ensure that we always reflect the world around us. Now, as we look ahead to the next 150 years we recognize the importance of minimizing our impact on the environment and doing the right […]
Diageo works with female-founded agency Red & Co on creative platform and brand identity for launch
By 2030, Diageo’s ‘SOCIETY 2030: SPIRIT OF PROGRESS’ plan will enable the company to: Reach 1 billion people with messages of moderation through its brands Achieve Net Zero carbon emissions across direct operations Increase representation of leaders from ethnically diverse backgrounds to 45% Use 30% less water in every drink it makes Today, Diageo, maker […]
Following the news that Kelloggs has agreed to remove unsustainable palm oil from their products following a campaign spearheaded by two sisters, 10 and 12 from Bedfordshire, this is what Tashi van der Waerden, Director of Innovation at Echo Brand Design has to say: “Kellogg’s pledged changes to its palm oil policy following the campaigning of two young teens is just […]
New campaign from GUT São Paulo & brewing company, Skol
If it were up to Skol, sunshine would be guaranteed for Carnival 2020 in São Paulo. In the ‘Giro na Chuva’ (Spin in the Rain) campaign, Skol wants to help ensure that the festivities aren’t dampened by bad weather so that Carnival-goers can enjoy the event to the fullest. Skol has employed the help of technology that uses an innovative and environmentally […]
Brännland Cider to establish 10 hectares of commercially viable and productive apple orchards in collaboration with farmers, regional governments as well as national and international stakeholders from academia and business. Bringing together these stakeholders within the agricultural sector has been ongoing since 2017 in parallel with Västerbotten-based ice cider producer Brännland Cider establishing its ciders […]
By Helen Hughes, Project Director, 3D & Sustainability at Design Bridge London
Know your Brand’s biggest impacts and set a long-term plan in place. Don’t be swayed by what the media are focusing on right now. Sure, have a point of view on it – even act on it if you can – but if your brand’s biggest impact is water usage and all your efforts are going into removing […]
Family (and friends) have helped the ethical and sustainable coffee pioneers Cafédirect launch their latest product; a small-batch roasted range exclusively created for Waitrose that continues Cafédirect’s journey towards being the ‘Ridiculously Good’ coffee company. The premium Organic and Fairtrade speciality coffees not only champion emerging New World origins and follow the Cafédirect principles of donating 50% of […]
Budweiser released its Super Bowl LIII commercial, bringing its long-term commitment to renewable electricity to the biggest stage of the year. Last year, Budweiser announced its commitment to be brewed with 100% Renewable Electricity from Wind Power, and to celebrate, the King of Beers will showcase this commitment in a commercial titled, “Wind Never Felt […]
Expo 2020 Dubai and leading global food and beverage company PepsiCo have joined forces with a shared vision to work together towards a healthier and more sustainable future in the lead-up to, during and beyond the next World Expo in 2020. At the signing ceremony today at the Expo 2020 site in Dubai South, UAE […]