What’s next for cider?

What’s next for cider?

The past five years in the drinks industry have seen a craft beer revolution, a craft gin/vodka/tequila revolution; low alcohol spirits, new packaging innovations… but through much of this, cider has been on the outside looking in. Strongbow is still the main tap in most pubs; apple and fruit bottled ciders are stocked sparsely in […]

Hero Design For The New Hero Channel

By Louise Kennedy who is Strategy Director at Brandon Consultants

Hero Design For The New Hero Channel

Online grocery shopping is growing significantly as a result of Covid 19. After four years of relatively low growth, the online channel is set to grow by a whopping 33% in 2020. To put that into context, Tesco’s online penetration has reached 14% of households – almost on a par with Waitrose’s total store penetration level. And even as […]

How should pubs and bars be communicating as they open up?

By Tom Harvey, co-founder, YesMore drinks marketing specialists

How should pubs and bars be communicating as they open up?

Reopening bars and restaurants in a world where a deadly virus spreads in close contact and indoor spaces… Well, it’s a challenge to say the least.  However, as infection rates drop, many venues are beginning to reopen in some form – mostly for outdoor dining, at the moment.  So what do venues need to bear […]

The impact of COVID-19 on the food service industry

Gavin Bowen-Ashwin, Director at 4C Associates.

The impact of COVID-19 on the food service industry

60% of Britons feel uncomfortable about going out to bars, restaurants, or sporting events once lockdown is lifted. How will this impact the food industry sector? ​ COVID-19 had clearly hit the food service sector hard, and there are likely to be more casualties before we return to some kind of normality. However, with the […]

Challenge To Lead, Be Human! Go Challenge! Go Play!

Challenge To Lead, Be Human! Go Challenge! Go Play!

Was there ever an era when we spent more time digesting online information yet questioning the shape of life to come? This clash of uncertainty and stream of information brings us closer to the mindset at the heart of Gen Z’s consumer behaviour. Constantly juggling screens, it is not surprising that they are more politically […]

The art of the perfect Easter egg packaging: offering a taste of comfort in uncertain times

By Dr. Jennifer Simon, Semiotician at Sign Salad

The art of the perfect Easter egg packaging: offering a taste of comfort in uncertain times

Easter celebrations will still be going ahead for families and individuals across the globe, but due to the COVID-19 pandemic they are going to be a little different this year. Despite not being able to freely immerse themselves in family or religious gatherings, there is one popular ritual that can be enjoyed by all this […]

Ensuring Your Subscription Brand Is Up To The Task As Demand Booms

BY John Eversley who is managing director, agency at WPNC

Ensuring Your Subscription Brand Is Up To The Task As Demand Booms

Food and drink brands across the UK are adapting fast to changing consumer behaviour resulting from the outbreak of Coronavirus. Stores have been under increased pressure since the beginning of the crisis, with many shelves stripped bare by anxious shoppers. This, in turn, has boosted online demand for groceries. One category that is particularly benefitting […]

How beer brands are teaching responsible drinking

Beer brands have caught up to the radically different attitudes of younger drinkers and are now looking to sculpt how people will drink in the future, says Chris MacRae, Senior Account Manager at global brand experience agency Sense.

How beer brands are teaching responsible drinking

People’s drinking habits and attitudes are changing, with beer brands battling to extract increasing value from fewer drinkers in a more contested market than ever. The big players in beer have spent the past few years scrabbling to ensure that they have the product range, brand awareness and distribution to be able to attract these […]

How To Create An Engaging Case Study

By Rebecca Peel, Managing Director of Awarded.

How To Create An Engaging Case Study

We all know that agencies revolve around servicing their clients and, as a result, their own marketing needs can be further down the priority list. If you’re finding that business has suddenly gone a bit quiet, then now’s the time to focus on getting your house in order and building up your own marketing toolkit.  […]

Comment on bars, restaurants etc closing – by industry expert Tom Harvey

Tom Harvey, co-founder YesMore, drinks and hospitality marketing agency

Comment on bars, restaurants etc closing – by industry expert Tom Harvey

“There is no doubt that closing pubs, restaurants and cafes in the UK will have a devastating effect on jobs, livelihoods, community and the high street for many months and possibly years to come. Many high street eateries and bars are already struggling, so this could well be the final nail in the coffin for […]

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