Non-Alcoholic Beer Is No Longer The Alternative – It’s Mainstream

by Jamie Williams who is Managing Partner of creative agency isobel and a member of the British Guild of Beer Writers

Non-Alcoholic Beer Is No Longer The Alternative – It’s Mainstream

This time last year, I asked in this publication ( FAB News ) if 2019 might be the year non-alcoholic beer explodes into the mainstream.  It had been a small, yet steadily growing category, without any major investment in UK consumer communication campaigns.  But the scene seemed to be set for significant growth.  And that’s exactly what […]

Unlimited Editions By Chantal Bordet, Brand Development Director at BrandMe

IT AIN’T BROKE, YET…

Unlimited Editions By Chantal Bordet, Brand Development Director at BrandMe

We live in an extreme world where Gen Z’s techno addiction is fuelling an incessant quest for instant gratification. As Gen Z and millennials become a larger part of the consumer population, we expect that interest in stunt- or story-based brands will intensify. Today’s hungry youth expects brands to stand up and stand out and remain dynamic to […]

When will cider have its BrewDog moment

Craft beer’s huge growth has driven massive change within the beer category, forcing the big brewers to adapt and innovate. But what about them apples?

When will cider have its BrewDog moment

The explosion of craft beer in the UK, spearheaded by Scottish brewer BrewDog, has transformed our beer market.  It’s not only taking an ever-increasing share out of the traditional lager and real ale categories, it’s also forced the big traditional beer brands to sit up, take notice and raise their games.   As a response to craft, […]

7 ways brands can approach sustainability in their creative briefs

By Helen Hughes, Project Director, 3D & Sustainability at Design Bridge London

7 ways brands can approach sustainability in their creative briefs

Know your Brand’s biggest impacts and set a long-term plan in place. Don’t be swayed by what the media are focusing on right now.  Sure, have a point of view on it – even act on it if you can – but if your brand’s biggest impact is water usage and all your efforts are going into removing […]

Standout Packaging From Free-From Brands Increases Market Share

Standout Packaging From Free-From Brands Increases Market Share

The free-from sector is booming and more food products are competing in this space. So outstanding packaging design is seen as key in attracting the ‘lifestyle’ shopper. Not just those consumers who follow a free-from diet for medical reasons, but also those customers looking to reduce their sugar, dairy and gluten intake as part of […]

Cheat Burger: A Meaty Concept for National Burger Day

Cheat Burger: A Meaty Concept for National Burger Day

The meat-free foods industry is now being valued at over £572m. It’s clear to see that the UK’s appetite for animal-free foods is only growing. Plant-based alternatives are booming, but how ready are we for the lab-grown alternatives? Incidentally, it’s not just vegans driving these sales. Many people are switching to plant-based alternatives for health […]

It’s About What You Are, Not What You’re Not…

It’s About What You Are, Not What You’re Not…

The rise and rise of vegans and veggies and the shocking state of the environment have spawned a massive increase in meat and dairy alternatives. It’s becoming increasingly mainstream – even high-street outlet Thornton’s Budgens has just expanded its vegan range to 800 items. This market is not new, and there have been options in […]

Find a Consumer Problem, then the Most Convenient Way to Deliver the Solution

Find a Consumer Problem, then the Most Convenient Way to Deliver the Solution

We’ve reached a point where we use emojis to order pizza, pay for stuff with our phones and watch films wherever and whenever we want. Today’s most successful ideas play into these customer demands, finding their own corners in an age of expectation and economy of convenience. Convenience is no longer a nice-to-have. In 2019, […]

Making a Splash! Five Soft Drinks Brands Who are Shaking up the Sector

Making a Splash! Five Soft Drinks Brands Who are Shaking up the Sector

Soft drinks is a tough, crowded market; Brits drank nearly 13.5 million litres of the stuff in 2017 (British Soft Drinks Association, Global Data 2018). Now there’s a new wave of innovative young brands enjoying growing sales, and they’re causing a stir in soft drinks with their standout packaging, and unusual and enticing flavours. So […]

1 2 3