The art of the perfect Easter egg packaging: offering a taste of comfort in uncertain times

By Dr. Jennifer Simon, Semiotician at Sign Salad

The art of the perfect Easter egg packaging: offering a taste of comfort in uncertain times

Easter celebrations will still be going ahead for families and individuals across the globe, but due to the COVID-19 pandemic they are going to be a little different this year. Despite not being able to freely immerse themselves in family or religious gatherings, there is one popular ritual that can be enjoyed by all this […]

Ensuring Your Subscription Brand Is Up To The Task As Demand Booms

BY John Eversley who is managing director, agency at WPNC

Ensuring Your Subscription Brand Is Up To The Task As Demand Booms

Food and drink brands across the UK are adapting fast to changing consumer behaviour resulting from the outbreak of Coronavirus. Stores have been under increased pressure since the beginning of the crisis, with many shelves stripped bare by anxious shoppers. This, in turn, has boosted online demand for groceries. One category that is particularly benefitting […]

How beer brands are teaching responsible drinking

Beer brands have caught up to the radically different attitudes of younger drinkers and are now looking to sculpt how people will drink in the future, says Chris MacRae, Senior Account Manager at global brand experience agency Sense.

How beer brands are teaching responsible drinking

People’s drinking habits and attitudes are changing, with beer brands battling to extract increasing value from fewer drinkers in a more contested market than ever. The big players in beer have spent the past few years scrabbling to ensure that they have the product range, brand awareness and distribution to be able to attract these […]

How To Create An Engaging Case Study

By Rebecca Peel, Managing Director of Awarded.

How To Create An Engaging Case Study

We all know that agencies revolve around servicing their clients and, as a result, their own marketing needs can be further down the priority list. If you’re finding that business has suddenly gone a bit quiet, then now’s the time to focus on getting your house in order and building up your own marketing toolkit.  […]

Comment on bars, restaurants etc closing – by industry expert Tom Harvey

Tom Harvey, co-founder YesMore, drinks and hospitality marketing agency

Comment on bars, restaurants etc closing – by industry expert Tom Harvey

“There is no doubt that closing pubs, restaurants and cafes in the UK will have a devastating effect on jobs, livelihoods, community and the high street for many months and possibly years to come. Many high street eateries and bars are already struggling, so this could well be the final nail in the coffin for […]

Non-Alcoholic Beer Is No Longer The Alternative – It’s Mainstream

by Jamie Williams who is Managing Partner of creative agency isobel and a member of the British Guild of Beer Writers

Non-Alcoholic Beer Is No Longer The Alternative – It’s Mainstream

This time last year, I asked in this publication ( FAB News ) if 2019 might be the year non-alcoholic beer explodes into the mainstream.  It had been a small, yet steadily growing category, without any major investment in UK consumer communication campaigns.  But the scene seemed to be set for significant growth.  And that’s exactly what […]

Unlimited Editions By Chantal Bordet, Brand Development Director at BrandMe

IT AIN’T BROKE, YET…

Unlimited Editions By Chantal Bordet, Brand Development Director at BrandMe

We live in an extreme world where Gen Z’s techno addiction is fuelling an incessant quest for instant gratification. As Gen Z and millennials become a larger part of the consumer population, we expect that interest in stunt- or story-based brands will intensify. Today’s hungry youth expects brands to stand up and stand out and remain dynamic to […]

When will cider have its BrewDog moment

Craft beer’s huge growth has driven massive change within the beer category, forcing the big brewers to adapt and innovate. But what about them apples?

When will cider have its BrewDog moment

The explosion of craft beer in the UK, spearheaded by Scottish brewer BrewDog, has transformed our beer market.  It’s not only taking an ever-increasing share out of the traditional lager and real ale categories, it’s also forced the big traditional beer brands to sit up, take notice and raise their games.   As a response to craft, […]

7 ways brands can approach sustainability in their creative briefs

By Helen Hughes, Project Director, 3D & Sustainability at Design Bridge London

7 ways brands can approach sustainability in their creative briefs

Know your Brand’s biggest impacts and set a long-term plan in place. Don’t be swayed by what the media are focusing on right now.  Sure, have a point of view on it – even act on it if you can – but if your brand’s biggest impact is water usage and all your efforts are going into removing […]

Standout Packaging From Free-From Brands Increases Market Share

Standout Packaging From Free-From Brands Increases Market Share

The free-from sector is booming and more food products are competing in this space. So outstanding packaging design is seen as key in attracting the ‘lifestyle’ shopper. Not just those consumers who follow a free-from diet for medical reasons, but also those customers looking to reduce their sugar, dairy and gluten intake as part of […]