Denomination rebrand signals sweet success for Italian wine producer

Denomination rebrand signals sweet success for Italian wine producer

Castello del Poggio has a fresh rebrand by drinks design specialist Denomination to elevate its position in the US market, and compete with challenger brands from within the sweet wine and Italian sectors. Zonin1821 – the largest private vine-growing and winemaking company in Italy and owner of Castello del Poggio – approached Denomination because it […]

Denomination disrupts French wine sector with new brand identity for La Noblesse

Denomination disrupts French wine sector with new brand identity for La Noblesse

The Loire Valley’s La Noblesse is shaking up the French wine sector with a fresh, modern and slightly irreverent twist by drinks design specialist Denomination. Brand owner Fourth Wave approached Denomination wanting to entice consumers to drink wines from the Loire Valley, a region under-represented in the category and awash with old fashioned, samey brand and packaging identities. […]

Fourth Wave launches ‘friendly’ wine range Hello! in collaboration with Denomination

Fourth Wave launches ‘friendly’ wine range Hello! in collaboration with Denomination

Australian winery Fourth Wave launches a new range of ‘friendly’ plant-based wines called Hello!, with brand strategy and packaging identity by drinks design specialist Denomination. The plant-based movement is booming as more people seek to reduce their dependence on animal products for all kinds of reasons, including health, the environment and animal welfare. To respond […]

New Quinta da Pedra Alta Pedra No 3 leads the white Port zeitgeist

New Quinta da Pedra Alta Pedra No 3 leads the white Port zeitgeist

Drinks design specialist Denomination creates a brand and packaging identity for Quinta da Pedra Alta’s new white Port – Pedra No 3 – giving the classic beverage a 2020 makeover and making it relevant to today’s consumers. For many years, Port has been seen as being all about tradition. Something to be consumed straight up […]

Denomination stirs up a real ‘Brewhaha’ in alcoholic kombucha sector

Denomination stirs up a real ‘Brewhaha’ in alcoholic kombucha sector

New hand-brewed alcoholic kombucha brand, Brewhaha, launches with category-defining brand and packaging identity by drinks design specialist Denomination. Brewhaha has been created in response to a surge in consumer desire for interesting drinks with health-giving qualities – especially among the ‘smashed avocado’ generation. This trend for wellbeing is now crossing over into the alcohol sector, as […]

Denomination reveals Opal Nera’s ‘dark secret’ for global relaunch

Denomination reveals Opal Nera’s ‘dark secret’ for global relaunch

Premium Italian liqueur Opal Nera relaunches around the world, with brand refresh by drinks design specialist Denomination.  Opal Nera, a sambuca-based dark liqueur, was created by family-run Distillerie Francoli back in the 1980s, achieving great success globally. However, as competitor brands started to appear, its popularity was affected. The distillery approached Denomination to help address this, and […]

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