Bells of Lazonby’s We Love Cake has undergone a branding and packaging overhaul in a bid to excite loyal shoppers and attract a younger demographic in 2024. The rebrand is backed by a new campaign ‘Baked in Joy’ that will celebrate those who have found We Love Cake after diagnosis of Coeliac disease or a […]
In the fiercely competitive Austrian dark chocolate market, Suchard, a local gem under Mondelez’s banner, has looked to stand its ground against global giants like Lindt and local rivals. Yet, despite its history as one of the pioneers in the chocolate world & while its dark chocolate consistently triumphed in blind taste tests, its packaging […]
London based brand design agency, Lewis Moberly, has created Sour Glass from the Fitzwood Brewery, a beer design concept developed in collaboration with the international Make a Mark initiative. Make a Mark is an exclusive design innovation project developed by global industry leaders: Leonhard KURZ, ESTAL and Avery Dennison. The project aims to explore packaging […]
This endeavor set out to create a modern and energizing employee experience for today’s flexible workplace Without, a brand design studio based in London, recently partnered with Sodexo, a global, Fortune 500 company that specializes in sustainable food and valued experiences. Without supported Sodexo’s vision of reimagining Modern Recipe, one its flagship food experience brands. […]
‘Where There’s Spice, There’s Cobra’ Cobra Beer announce that its new look will be rolled out across its entire range, reinforcing its reputation as the perfect pairing with Pan-Asian cuisine. The creative new design and iconography responds to changing consumer tastes – with 61% of 18-34 year olds1 reporting that they were adventurous in trying new […]
Independent design agency Sunhouse doubles the pleasure with its designs for Magnum® Double Sunlover and Magnum® Double Starchaser, two new extra indulgent limited editions ice creams. With lockdowns and social distancing a thing of the past, Magnum® wanted the world to enjoy the pleasure of being together again with two new Doubles variants pushing flavour […]
As part of its continued evolution into a global lifestyle brand, ELLE, the biggest-selling fashion magazine & authority on style, was looking to create its own coffee brand that could compete with the likes of Illy and Nespresso. For a new-to-market coffee brand in an incredibly crowded category, instant brand recognition was essential, so our […]
The FAB Awards provided a bit of much needed cheer this week with the 25th Edition of their Awards streamed “online” on YouTube. The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 25th FAB Awards! FAB extended an open invitation to the entire Marketing Communications […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – announce the Jury Chairs for the 25th edition of the awards. The Awards Programme recognises the critical contribution that outstanding creative work makes to build brands, it identifies and rewards the leading practitioners from over 60 countries, and it acknowledges their contribution to […]
A reimagining of NESQUIK’s iconic rabbit mascot, Quicky, sits at the heart of a strategic pivot towards the new NESQUIK world. NESQUIK has partnered with global brand-led business transformation company FutureBrand to deliver a modern brand identity which will boost brand relevancy and enable growth into new audience segments. At the heart of the work […]