Scientists Encoded a Trove of Video Game Tips into DNA, then Mixed it into an Energy Drink

Scientists Encoded a Trove of Video Game Tips into DNA, then Mixed it into an Energy Drink

Advertisers in Brazil are laying claim to a bizarrely specific milestone: the first energy drink containing video game files encoded in DNA molecules. The sci-fi feat was accomplished as part of a campaign from AKQA Sao Paulo in which the agency hired DNA data storage startup Helixworks to translate a trove of data on Ubisoft’s […]

Every Burger Fan’s Fantasy is Realised with McDonald’s Picnic Position Blanket via Nord DDB

Every Burger Fan’s Fantasy is Realised with McDonald’s Picnic Position Blanket via Nord DDB

It’s summer and, therefore, picnic season. To celebrate the sun and the love of burgers, McDonald’s Sweden, McDelivery, and Nord DDB have unveiled the Picnic Position Blanket – a unique treat for everyone that loves burgers but hates getting up from a comfy blanket in the park. All you need to do is find your […]

Spotify and JWT Brazil Create the First Synesthetic Algorithm that Transforms Music into Flavour

Spotify and JWT Brazil Create the First Synesthetic Algorithm that Transforms Music into Flavour

The Flavor of Songs is the culmination of a six-month long study, where Tramontina – one of Brazil’s leading brands of cooking utensils—Spotify and J. Walter Thompson Brazil brought together neuroscientist Dr. Marcelo Costa, Head of the Neuroscience Department at the University of São Paulo, conductor João Rocha from the University of Kentucky, and Renato […]

Strong Showing by Design at The 21st FAB Awards

Strong Showing by Design at The 21st FAB Awards

Following weeks of intense judging and preparations, The 21st FAB Awards culminated with a grand ceremony on May 22 at the Hurlingham Club in London. Once again we were honoured to support the Design category at The Awards, which turned out to be a highly competitive and creatively excellent category again this year. BrandOpus led […]

FAB Provides the Colour with The 21st FAB Awards and The 4th FAB Forum

FAB Provides the Colour with The 21st FAB Awards and The 4th FAB Forum

The FAB Awards splashed a bit of much needed colour this week with the 21st Edition of their Awards and The 4th FAB Forum. The beautiful and exclusive Hurlingham Club in London, was again the stage for The 21st FAB Awards Ceremony, where guests were spoilt with some yummy cocktails, delicious snacks, a delectable three-course dinner […]

PepsiCo Goes Beyond the Bottle with New, Mobile-Enabled Hydration Platform

PepsiCo Goes Beyond the Bottle with New, Mobile-Enabled Hydration Platform

Built to reflect how people drink water today, the new hydration platform from PepsiCo, is a connected ecosystem that responds to the rise in consumption of low-and-no-sugar drinks as well as heightened focus on plastic’s effect on the environment. As part of PepsiCo’s Beyond the Bottle efforts, the new system makes it easier for people to […]

FAB Finalists of The 21st FAB Awards Revealed!

FAB Finalists of The 21st FAB Awards Revealed!

Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 21st edition of their awards programme, which is focused entirely on work done for Food and Beverage brands. The Awards, who this year attracted over 2,000 entries from all over the world, recognises the critical contribution that […]

Deliveroo Rides on ‘New Retail’ Wave to Open Unmanned Dining Store in Singapore

Deliveroo Rides on ‘New Retail’ Wave to Open Unmanned Dining Store in Singapore

Food delivery start-up Deliveroo has used its online capabilities to create a digital experience for its customers the opening of a physical store in Singapore. The move by the London-based company comes after its local rival, Singapore-based online marketplace Honestbee, launched a 60,000sq foot space in 2018 that houses a grocery and dining retail store, to show off […]

KFC Middle East Creates Social Media Drive Thru Ad So Feed-Scrollers Get Fed

KFC Middle East Creates Social Media Drive Thru Ad So Feed-Scrollers Get Fed

KFC Middle East offers an alternative variation of ‘live-feed,’ by launching a drive-thru that sits within social media threads, where users can order food at a cluck of a button. When the weather’s off or you’re feeling particularly lethargic, the thought of venturing outside to answer your KFC cravings can feel like a bit of a […]

Google Return as Partner For The 21st FAB Awards And The 4th FAB Forum

Google Return as Partner For The 21st FAB Awards And The 4th FAB Forum

The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd for the fifth consecutive year. Now in their 21st year, FAB is one of the only Awards program focused entirely on work done for Food And Beverage brands. It recognises the critical contribution […]

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