The FAB Awards provided a bit of much needed cheer this week with the 28th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 4th June 2026.
The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the Brighton & Hove seafront.
Successful design, creative and effective work was showcased to the attendees at the show, and winning projects were announced – be it a Grand Prix (FABulous), a Gold (FAB) or a Silver Award.
The recipients of the best in show ( FABulous Award ) at The 28th FAB Awards, were as follows:
FABulous Award across all Branding & Packaging categories:
Godawan 173. Crafting Rarity. Preserving Life by Diageo India
Heineken StarMark Glass – A Star on The Bar by Design Bridge and Partners
FABulous Award across all Interior Design & Retail Environment categories:
Tangra by Quadrant Design London
Slim’s Quality Burger by TableFive Australia, A FABulous in Effectiveness
FABulous Award across all Advertising & Innovation categories:
Everyone has a Flavourite for Walkers by Pepsico
Doritos Square for Doritos by PepsiCo
VCCP London wins Agency of The Year Award ( for the very first time )
VCCP London took home The Agency of The Year Award for the very first time. VCCP won The Advertising FABulous ( Best In Show ) and a number of FAB ( GOLD ) and Silver Awards and finished well ahead of their nearest competitors who were CJ Worx Bangkok, Uncommon Creative Studio Stockholm, Mercieca London, BBDO New York and Publics Dublin.
PepsiCo Win The FAB Brand / Marketer of the Year Award for the third year running
PepsiCo‘ success came from a phenomenal performance across several Advertising Categories across a plethora of Brands ranging from Pepsi, bubly, Doritos, Walkers and others. They also won BOTH FABulous ( Best in Shows ) for their Walkers and Doritos projects.
PepsiCo have won this award for the third year running following MARS Inc.’ Seven wins and McDonald’s and Burger King who have been recognised twice previously.
Commenting on the news of their win, Jane Wakely, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods at PepsiCo:
What an honor for PepsiCo to be named FAB Brand/Marketer of the Year for the third consecutive year.
Recognition from the FAB Awards is especially meaningful because it celebrates creativity that not only captures attention, but drives real impact. At PepsiCo, we believe creativity is one of the most powerful drivers of growth. The best ideas are rooted in deep human insight, shaped by culture, and brought to life through bold, disciplined execution that delivers for both our brands and our business.
We’re proud to continue building work that connects with people in meaningful ways, creates cultural relevance and proves that creativity can be a true competitive advantage.
The FABulous Brand / Marketer of The Year Award was collected by Matt Watson, CCO, PepsiCo Sips & Bites
Design Bridge and Partners Win FAB Design Agency of the Year Award ( again )
Branding & Design experts Design Bridge and Partners, were named the FAB Design Agency of the Year for the third year running, taking home Silvers and 1 x FABulous ( Best In Show ) Several FAB ( GOLD Awards )at The Awards. Their closest competitors were Quadrant Design, Magpie Studio, Derek&Eric and Thirst.
FAB GOLD Winners were:
Packaging Design:
Manomasa by Derek&Eric, London
Godawan 173. Crafting Rarity. Preserving Life by Diageo India
Holiday Vodka by Kingdom & Sparrow, Cornwall
East London Whisky by Thirst
Heineken StarMark Glass – A Star on The Bar by Design Bridge and Partners
Taste The Difference Pannettone by Contrast ( Effectiveness Award in Packaging Design )
Stirring Love Back Into Tetley by Epoch, Bristol ( Effectiveness Award in Packaging Design )
Brand Identity:
Kiko Martins by Peter Schmidt Group
Brand Redesign:
Love Food? Eat Real by Midday Studio
Aqua Libra by Magpie Studio, London
Purdey’s- Fuel Your Flow by Magpie Studio, London
LU by Dragon Rouge, Paris
Craft in Design:
Carlsberg Typography by Taxi Studio, Bristol
Interior Design & Retail Environment:
Born of Stone – The Hawkstone Fount by Design Bridge and Partners
El Mar Restaurant by Chef Kiko Martins by Cateto Cateto, Seville
SLIM’S Quality Burger by TableFive, Australia
Tangra by Quadrant Design, London
Sushi Art for Eathos by Quadrant Design, London
Advertising & Innovation FAB GOLDS
Everyone has a Flavourite for Walkers by PepsiCo ( Posters / Outdoor / OOH )
Set the Juice Loose for Maynards Bassetts by VCCP, London ( Posters / Outdoor / OOH )
9-Volt Battery Flavour by Rewind for Uncommon Creative Studio, Stockholm ( Virals & PR )
Heineken StarMark Glass – A Star on The Bar by Design Bridge and Partners (Collateral & POS )
Doritos Square for Doritos by PepsiCo ( Sales Promotion )
Unthinkables for BBH Singapore by BBH Singapore ( Guerrilla Marketing )
apple bubly jeans for bubly by PepsiCo ( Branded Content & Entertainment )
The Tradies for Lucozade by We Are Social, London ( Influencer Marketing )
MISO CAN for M-150 Sparkling by CJ WORX, Bangkok ( Influencer Marketing )
Breast Before Dates for SPAR and EUROSPAR by Publicis, Dublin ( Influencer Marketing )
Fish & Frank’s for Frank’s RedHot by Pangolin, London ( PR )
The Pepsi Zero Sugar Challenge for Pepsi by PepsiCo ( Effectiveness Award in Experiential )
A Masterpiece of Japanese Harmony by Lure Media, Berlin ( Effectiveness Award in Experiential )
Food Deserves Pepsi for Pepsi by BBDO New York ( Effectiveness Award in Guerrilla Marketing )
Sip Into The White Lotus for Ketel One Vodka and Tanqueray Gin by Starpower, New York ( Effectiveness Award in Influencer Marketing )
It’s Giving Friendship for Echo Falls – GK Barry by Mercieca, London ( Effectiveness Award in PR )
Stock-It, Sell-It, Cheez-It for Cheez-It by Mercieca, London ( Effectiveness Award in Trade Marketing )
Big Bash Bentos for Fray Bentos by Guy & Co. Edinburgh ( Effectiveness Award in Integrated )
CRAFT in Advertising:
Born of Stone – The Hawkstone Fount by Design Bridge and Partners
The FAB Awards Trophies are made out of recycled packaging materials.
FAB News were delighted to support The Branding Design, Packaging and Interiors Categories, once again
A full list of the Winners of The 28th FAB Awards can be seen HERE.
Source: The FAB Awards
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