NB Unveil A New Label Design For The Kraken Rum, Roast Coffee 

NB unveil their new label design for the The Kraken Rum, Roast Coffee – the brands’ first product to launch in the UK since the original in 2010. Characteristically destructive and emanating with blind rage, the label design immortalises tales of failed resistance against the Beast. 

To ward off an imminent Kraken attack, inhabitants of coffee regions around the world have harnessed the dark aroma of Roast Coffee in a futile attempt to deter the Beast. But even the most menacingly potent of arabica beans is unable to protect again the Beast’s fury… 

The illustrated scene featured is dripping with beastly detail thanks to the super talented illustrator and lettering artist Harry Roberts.

Source: NB Studio

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