Bobby’s, the Dutch-Indonesian gin and jenever company, has launched its first ever RTDs – a gin and tonic and a unique gin and pink lemonade pairing in 250ml format.
Designed to capitalise on the impressive 23%* overall growth of the format, Bobby’s is aiming to grab a share of the now £185m* off-trade RTD market. (*WSTA).
Based in the home of gin, Schiedam, the family firm launched in the UK in 2019. Distributed by IWSC distributor of the year, Spirit Cartel, its gin and jenever feature a blend of Dutch and Indonesian flavours.
The RTD cans are 9% ABV each, with a distinctive design featuring an ‘Ikat’ pattern, a traditional Indonesian design. The G&T variant contains Bobby’s gin, paired with a premium tonic and a natural orange aroma – hinting at the core liquid’s recommended serve, an orange slice decorated with cloves.
For the Pink Lemonade, Bobby’s partnered with local firm ‘Pinkyrose’ which produces a range of handmade, all-natural, lemonade syrups. In this instance, the syrup featured is its distinctive spiced lemon and rose, lending it a fresh and spicy flavour, complementing and enhancing the ‘Eastern’ aspects of the gin.
Bobby’s gin features eight botanicals and the jenever, five. In the gin, juniper strongly anchors the liquid, while clove, cubeb pepper, cinnamon and lemongrass lend a distinctive ‘Eastern’ element. Rose hips, fennel and coriander complete the ingredients. Bobby’s is named after the two founders’ grandfather who emigrated to Holland in the ‘50s, but who missed the taste of Indonesia and started infusing Dutch jenever with spices from his homeland. Inspired by this story, in 2014 his grandsons partnered with one of Holland’s oldest distilleries, Herman Jansen, to create a range of drinks.
Bobby’s G&T/Bobby’s Gin & Pink Lemonade, 9% ABV. RPP: £3.50/250ml. Available via Berkmann Wines, Dunn’s and HT Drinks. @BobbysGin / bobbysdrygin.com.
Source: Bobby’s
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