Mr Bug dared to dream and against all odds became the latest winner of Global Good’s Product of the Year category, a sustainable-centric award highlighting not only those businesses blazing a trail for purpose-built sustainability, those scalable businesses with the growth potential to achieve meaningful world impact.
Having already won a coveted ethical award from Good Shopping Guide and a much sought after Innovate bursary for their pioneering work on insect protein, the Global Good accolade provides Mr Bug with the proverbial icing on the cake.
Clearly sustainable, planet-friendly dog treats is only one tranche of Mr Bug’s bigger vision that actively encompasses championing both the circular economy and new-age farming.
According to Mr Bug co-founder, Conal Cunningham, ‘For all our business’s light touch and informal tone, its clear to see that our big idea (sustainable insect protein)’ extends far beyond healthier snacking for dogs; into human food consumption. That said, pet treats is a highly competitive marketplace which provides all the perfect touch points needed to test and fine-tune our business’s wider farming vision, (using less land, feed and water) to create ‘everyday affordable’ yet sustainable food proteins.’
Simply put, awards like Global Good are not only a fantastic accolade for Mr Bug’s hard-working team, they also reassure buyers, investors and editors that they’ve backed the right horse (bugs) by showcasing the untapped potential of this young yet vibrant business.
Source: Mr Bug
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