Fix & Fogg confirms spring UK website launch, new flavour releases and further retail growth
Following a successful UK debut with Whole Foods Market in late 2025, New Zealand’s cult nut butter brand Fix & Fogg has unveiled ambitious plans to expand its UK presence throughout 2026.
The award-winning brand will launch a dedicated UK website in spring 2026, enabling nationwide delivery for the first time and making its flavour-forward nut butters accessible to customers across the country. The move marks the next phase in Fix & Fogg’s UK journey, building on strong early momentum and growing demand from British shoppers.
Founded in Wellington by Kiwi Roman Jewell and Brit Andrea Jewell, Fix & Fogg began life as a tiny window-serving nut butter bar with a simple but powerful idea: to make nut butter that tastes exceptional and does good. What started small has grown into an international success story, with fans across New Zealand, Australia and the US – and even in space, where Fix & Fogg nut butter has fuelled NASA astronauts on orbital missions.
Fix & Fogg’s UK launch range currently includes Smooth Peanut Butter, Super Crunchy Peanut Butter and Everything Butter – a distinctive blend of nuts and seeds designed to work just as well on toast and porridge as it does in cooking and baking.
Each product is available in 375g jars, with an RRP of £4.79 per jar. Every recipe is made using premium, golden-roasted nuts, with no palm oil, no additives and no shortcuts – just bold flavour and carefully crafted texture.
In 2026, the UK line-up will expand further with the introduction of two highly anticipated new flavours:
• Pistachio Butter – a rich, indulgent spread tapping into the growing popularity of pistachio-led desserts and elevated breakfasts
• Smoke & Fire Peanut Butter – a smoky, gently spicy blend designed for adventurous eaters, savoury dishes and modern brunch menus
Additional UK retail partnerships are also set to be announced later in the year, as the brand continues to scale its presence beyond its initial Whole Foods Market exclusivity.
“Launching in the UK was a huge milestone for us, but it’s really just the beginning,” says co-founder Roman Jewell. “In 2026, our focus is on making Fix & Fogg accessible nationwide, introducing bold new flavours, and building a genuine community of Fix & Fogg fans in the UK – from home cooks to chefs and food lovers who care about flavour and provenance.”
Fix & Fogg was New Zealand’s first B Corp-certified food business, reflecting its deep commitment to people, planet and community. The company operates a circular waste system, supports local charities through product and time donations, and continues to innovate with sustainability at the heart of every decision. Its ethos is guided by four core values: commitment to excellence, community-mindedness, being a force for good, and an unapologetic passion for peanut butter.
With more than 80,000 New Zealanders living in the UK, Fix & Fogg’s growing presence offers a taste of home for the Antipodean community, while appealing to British consumers seeking elevated, flavour-driven pantry staples.
From Wellington to the UK, Fix & Fogg continues its mission to fuel greatness – one jar, one adventure at a time.
Source: Fix & Fogg
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