F&F HUB is a new concept from Family & Friends, bringing together human-centred insight, brand strategy and creativity in one agile offer.
Built for brand owners, brand guardians and in-house teams, F&F HUB aims to deliver a fresh approach to FMCG branding and innovation for today’s world.
F&F HUB is driven by the belief that brands need to be re-humanised — uncovering the real human character within brands to drive genuine consumer action and reaction.
In an age of machine learning, algorithmically driven media and design created by artificial intelligence, F&F HUB is setting out a new manifesto, essentially a “warm-blooded” approach to building brands for people, created by people.
“We want to dig into real human insights…literally get inside people’s minds, and fridges, to discover what really matters to them, using that intelligence to drive innovation, strategy and brand creative.”
Rachel Turner, Insight Lead at F&F HUB.
F&F HUB seeks to go beyond the traditional agency model, offering access to an expanded, highly experienced team of experts and industry entrepreneurs at any point in a brand’s journey. The HUB is positioned to help solve brands’ biggest challenges through a supercharged injection of better brand thinking and creativity.
DJ Johnston and Alex Durbridge remain at the helm of the business, with new long-term collaborators on board and more industry experts joining in the coming months, with a vision to provide a genuinely full-service approach to FMCG.
“Our team comprises highly experienced, senior brand builders, whom are brand owners and investors themselves – with skin in the game and a deep understanding of what really matters to businesses,”
DJ Johnston, Co-Founder and Brand Narrative Lead.
F&F HUB will continue to partner with existing clients and seek to grow the base – especially with a focus on wellness and sustainability driven challenger brands.
Source: F&F HUB
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