Asahi UK brings super-premium flair to the DTC beer market

As the pubs remain closed and Supermarket delivery slots remain like gold dust, Asahi UK has today launched Beer Pronto, a direct-to-consumer delivery service with a super-premium point of difference. From Peroni Nastro Azzuro to Asahi Super Dry, from London Pride to Meantime and Cornish Orchards, the elevated portfolio which sets AUK apart will be available to discerning drinkers from the 22nd June. And with next working day delivery, consumers can expect convenience as well as quality.

Working with creative agency ignis on the branding, website and launch campaign, Beer Pronto promises to deliver the brands consumers know and love straight to their homes. Supported by a social campaign to drive awareness, this is an opportunity for Asahi UK to connect with consumers in a new channel, and expose them to new product offerings.

Nick Peters, Executive Creative Director, ignis said “Working with the incredible and unique range of Asahi UK brands, we knew we needed a premium but accessible design approach to cut-through the crowded DTC market. Beer Pronto allows beer lovers to get the great beers they love delivered to their door, with minimum fuss and delay.”

Sam Rhodes, Marketing Director, Asahi UK said “ With hard to come by home delivery slots and surge in popularity of online shopping – we wanted to ensure fans of our most popular brands weren’t kept waiting and could still enjoy their favourite premium lager and cider, at home, delivered with speed. By offering next working day delivery, we believe will be popular with shoppers, and we invite them to experience the service with our special 10% introductory discount offer”.

Source: Ignis

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