Reinvigorating a craft beer trailblazer: Design Bridge reconnects New Holland Brewing Co. to its iconic Dutch roots

New visual identity and packaging proudly reaffirms the brewery's place in the craft beer market, taking inspiration from its unique Midwestern-Dutch heritage

Reinvigorating a craft beer trailblazer: Design Bridge reconnects New Holland Brewing Co. to its iconic Dutch roots

Design Bridge New York share details of their work rebranding New Holland Brewing Co., restoring its position as a leader in the increasingly competitive craft beer market. Inspired by the spirit and symbols of Dutch culture in the brand’s hometown of Holland, Michigan, the striking transformation unites the brewery’s heritage with its distinctly Midwestern attitude, […]

Pearlfisher brews new traditions with the redesign of Eichhof

Pearlfisher brews new traditions with the redesign of Eichhof

Pearlfisher has redesigned the brand portfolio for Swiss brewing icon, Eichhof beer, to take the brand forward with a new balance of brewing tradition and creativity and engage audiences by crafting unique stories and new ideas into every bottle. Brewed in the heart of Switzerland, Lucerne, for more than 185 years, Eichhof is now owned by […]

Bluemarlin embraces Finnish folklore to create new draught font for Karhu beer

Bluemarlin embraces Finnish folklore to create new draught font for Karhu beer

Draught fonts for Karhu Beer have undergone a premium redesign created by brand acceleration agency bluemarlin. The commanding new look combines texture and structure to bring outstanding presence to one of Finland’s best loved heritage brands. Karhu is Finnish for ‘bear’. A recognised figure of Finnish folklore, Karhu’s bear features front and centre of the […]

Pereira O’Dell Creates ‘Free Range Humans’ Series for Global Beer Brand Corona

AFTER BEING STUCK INDOORS, GLOBAL BEER BRAND CORONA LAUNCHES NEW ORIGINAL CONTENT SERIES “FREE RANGE HUMANS” TO INSPIRE A LIFE OF DISCONNECTION OUTSIDE The New Series on Corona Social Channels Marks the Launch of ABInBev’s Corona Studios

Pereira O’Dell Creates ‘Free Range Humans’ Series for Global Beer Brand Corona

On average, people spend 90% of their lives indoors, and in the nine months since lockdowns started around the world, this has felt more real than ever. For many, this reality has sparked a growing desire to be outside and explore a lifestyle away from the familiar urban jungle and closer to nature. Increasingly, this […]

Fresh beer to give drinkers ‘next best thing to the pub’

Hogs Back Brewery ready for second lockdown

Fresh beer to give drinkers ‘next best thing to the pub’

Beer lovers across Surrey will be able to enjoy their favourite pint despite the impending pub closure, thanks to a ‘brewery fresh’ beer service from Farnham based Hogs Back Brewery.  After successfully pivoting its business when the hospitality sector was locked down in March, Hogs Back is set to once again offer customers fresh beer, […]

Serviceplan Beijing’s ‘Truly Mystical’ Campaign for New Budweiser Fruit-Flavoured Beer Goes Viral in China

A unique social media campaign conceived to launch Budweiser ME3 has generated more than 2.1 billion impressions

Serviceplan Beijing’s ‘Truly Mystical’ Campaign for New Budweiser Fruit-Flavoured Beer Goes Viral in China

A Serviceplan Beijing campaign designed to launch Budweiser’s new product ME3 has gone viral in China, making a social buzz within the generation Z target audience. Serviceplan Beijing created digital videos, social media posters and merchandising to promote the new Budweiser ME3 fruit flavoured beer on Chinese mobile platforms TikTok and Weibo, helping their client to […]

Poker Beer Launches A Campaign To Defend Friendship From Bad Behaviour During The Pandemic.

Poker Beer, alongside DDB Colombia, launches a campaign where for the first time the protagonist is not the beer, but the flaws within the behavior that young people have had during the pandemic.

Poker Beer Launches A Campaign To Defend Friendship From Bad Behaviour During The Pandemic.

With the reopening of the different economic sectors in Colombia and the world, young people have begun to leave their homes and reunite with their friends to live the ‘new normality’. The problem is that they left their safety and that of their friends in the background, behaving in an inappropriate way and forgetting the […]

Budweiser Budvar Delivers Greetings from the Republic of Beer

Premium Czech beer launches new on-trade support package

Budweiser Budvar Delivers Greetings from the Republic of Beer

Budweiser Budvar UK is raising the profile of its premium Czech beer range with a new on-trade support programme, including a distinctive brand refresh across tank, draught and packaged formats, alongside new POS that delivers Greetings From The Republic of Beer. The new on-trade programme builds on success of the striking new brand design which has been […]

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