Premium Czech beer launches new on-trade support package
Budweiser Budvar UK is raising the profile of its premium Czech beer range with a new on-trade support programme, including a distinctive brand refresh across tank, draught and packaged formats, alongside new POS that delivers Greetings From The Republic of Beer. The new on-trade programme builds on success of the striking new brand design which has been […]
The Future of Beer is here. Make Fresh Beer at home for the very first time with the Pinter.
The Pinter combines timeless craft brewing with revolutionary technology to enable anyone to make 10 pints of lager, IPA, pilsner or fruit cider from the comfort of their home.
Compared to off the shelf beer the Pinter has 70% less packaging and reduces your carbon footprint by 50%.
The Pinter’s launch price is £75. This includes two Pinter Packs containing all you need to make Fresh Beer. These can be delivered through your letterbox, another world first for beer and because there’s no alcohol at the point of sale, nobody needs to be in to sign for it.
There’s also an option to join The Fresh Beer Club - an upfront or monthly subscription for just £12 per month.
After years in development The Greater Good Fresh Brewing Co has today launched the Pinter, combining age-old craft brewing techniques with revolutionary new technology. For the very first time, this precision-engineered product enables anyone to make 10 pints of quality Fresh Beer at home. The world’s best brewers are unanimous in their opinion that Fresh Beer […]
Fold7 has created a global TV, digital and print campaign for Kronenbourg 1664 Blanc. Breaking this week, it is part of the ‘Good Taste with a Twist’ campaign launched in June. It underlines the *wit beer’s premium positioning and French heritage, heroing its standout blue bottle and signature flavour with a hint of citrus. The […]
Drawing on Hamburg’s rich industrial heritage and reimagining its iconic knight, this new visual identity and packaging design reaffirms Holsten’s local reputation
Design Bridge London share details of their work rebranding iconic Hamburg beer brand Holsten, renewing local pride in a brand that was struggling. The striking transformation draws on Carlsberg Germany’s home city to reconnect Holsten with its honest, hardworking roots. Injecting a new sense of craft into the visual identity, Design Bridge have balanced heritage […]
Scotland’s favourite beer makes a return to TV with Dedicated to You campaign
Tennent’s has unveiled a bold new multichannel through the line campaign to support Scotland’s on-trade while buying a pint for the nation. Launching today, ‘Dedicated to You’ will see hundreds of thousands of complimentary pints of Tennent’s Lager and Tennent’s Light gifted for people to enjoy in around 2,000 outlets as the beer brand announced […]
Molson Coors brand, Miller Genuine Draft, launches global rebrand with sleek and sophisticated new identity.
Seymourpowell create a premium brand image through a simplified and sharpened Miller Genuine Draft identity to connect with brand-savvy demographic
Strategic design and innovation agency Seymourpowell can reveal the details of its global rebrand for the Molson Coors beer brand, Miller Genuine Draft, which sees the beer company unveil a revitalised identity and a more premium offering for one of the United States’ most popular beers. The new livery is launching across 50 global markets, […]
Hog Back Brewery is expanding its craft beer range with the launch of East Coast IPA, available in keg and 330ml cans. The new beer will spearhead Hogs Back’s offer for reopening pubs this summer, which also includes its popular Hog IPA, now in cans, and Hogstar lager. East Coast IPA is a balanced, naturally hazy and […]
As the pubs remain closed and Supermarket delivery slots remain like gold dust, Asahi UK has today launched Beer Pronto, a direct-to-consumer delivery service with a super-premium point of difference. From Peroni Nastro Azzuro to Asahi Super Dry, from London Pride to Meantime and Cornish Orchards, the elevated portfolio which sets AUK apart will be […]
Carlsberg is supporting bars in its homeland of Denmark by asking people to adopt a keg, which they can fill up virtually from home now and exchange for real beer in a real bar as soon as they are able to reopen. To take part, all beer-drinkers need to do is enjoy a bottle or can […]
Hart & Jones injects modernity into Birell Non-Alcoholic Beer designs
Birell, the market leading non-alcoholic beer brand in the Czech Republic, has partnered with Hart & Jones to deliver fresh new designs for their core range. Hart & Jones used their expertise in semiotics to understand the cultural cues that needed to be incorporated in the new design to create this fresh identity that reflects […]