Carlsberg is supporting bars in its homeland of Denmark by asking people to adopt a keg, which they can fill up virtually from home now and exchange for real beer in a real bar as soon as they are able to reopen. To take part, all beer-drinkers need to do is enjoy a bottle or can […]
Hart & Jones injects modernity into Birell Non-Alcoholic Beer designs
Birell, the market leading non-alcoholic beer brand in the Czech Republic, has partnered with Hart & Jones to deliver fresh new designs for their core range. Hart & Jones used their expertise in semiotics to understand the cultural cues that needed to be incorporated in the new design to create this fresh identity that reflects […]
Elmwood London, the brand design consultancy, has created the design for Amstel 66, a new mid-strength, low-calorie beer, set for launch in March 2020. Amstel 66, the first low-calorie alternative from Amstel®, is carefully crafted for those looking for balance in their lives. It is 3% ABV and contains only 66 calories per bottle whilst […]
B&B studio has worked with award-winning brewers Signature Brew to redesign the brand’s whole visual identity system, from can designs, to brewery signage and merchandise. On a mission to revolutionise the quality of beer at live music venues and events, Signature Brew makes and sells music-inspired craft beers from its own taproom and music venue […]
Leeds-based branding agency Robot Food and long-standing clients, Vocation Brewery celebrate twelve limited edition designs for the Yorkshire brewery’s monthly Special Series.
This year, Vocation Brewery unveiled a distinctive new design as a part of a brand refresh by Robot Food. As well as looking at the brand’s core strategy and its articulation on and off-pack, Robot Food were asked to consider a creative approach to regular specials planned to launch throughout the year. Starting in January this year, […]
Craft beer’s huge growth has driven massive change within the beer category, forcing the big brewers to adapt and innovate. But what about them apples?
The explosion of craft beer in the UK, spearheaded by Scottish brewer BrewDog, has transformed our beer market. It’s not only taking an ever-increasing share out of the traditional lager and real ale categories, it’s also forced the big traditional beer brands to sit up, take notice and raise their games. As a response to craft, […]
Flavours of a fruit seller’s stall created with hops grown in the Market Hall
In what has now become a yearly tradition, Borough Market is releasing its new limited-edition sustainably packaged beer brewed with freshly picked wet hops grown in the iconic Market Hall. This ‘Wet Hop IPA’ is a refreshing sessionable but full-bodied IPA, with upfront tropical notes packed full of flavours suggestive of a well-stocked fruit seller’s […]
Design and illustration is the key to Amstel’s campaign honouring the neighborhoods of Valencia
Amstel and Serviceplan Spain have commissioned contemporary Spanish artists and designers to create unique labels for the Valencian beer. A total of 6 million bottles with the specially designed artist labels were distributed throughout the region. The campaign title, “Xè quin barri!” (“Wow, what a place!”) alludes to one of the most characteristic Valencia sayings which can express emotion, joy […]
To celebrate each of the iconic Iron Maiden studio albums, TROOPER and Robinsons brewery have launched exclusive collector bottlecaps. Rolling out on all TROOPER beer from October, two million bottlecaps commemorating 16 different Iron Maiden records will be available globally wherever TROOPER beer is sold. The latest launch from TROOPER and Robinsons will drive purchase […]
Integrated agency ignis has unveiled its first work for Asahi UK after its pitch win earlier this year. Fuller’s London Pride, the flagship beer of the Griffin Brewery brewed in Chiswick, celebrates its 60th anniversary this year and in recognition of this, ignis has executed a takeover of the Old Street Digital Canvas. Consumers who pass the Old Street […]