Trooper And Robinson Announce Limited Edition Collector Bottle Caps

Trooper And Robinson Announce Limited Edition Collector Bottle Caps

To celebrate each of the iconic Iron Maiden studio albums, TROOPER and Robinsons brewery have launched exclusive collector bottlecaps. Rolling out on all TROOPER beer from October, two million bottlecaps commemorating 16 different Iron Maiden records will be available globally wherever TROOPER beer is sold. The latest launch from TROOPER and Robinsons will drive purchase […]

ignis’ first work for Fuller’s London Pride for Asahi UK

ignis’ first work for Fuller’s London Pride for Asahi UK

Integrated agency ignis has unveiled its first work for Asahi UK after its pitch win earlier this year. Fuller’s London Pride, the flagship beer of the Griffin Brewery brewed in Chiswick, celebrates its 60th anniversary this year and in recognition of this, ignis has executed a takeover of the Old Street Digital Canvas.  Consumers who pass the Old Street […]

Ziggurat Brands Gives Old Speckled Hen a ‘Refreshing’ New Look

Ziggurat Brands Gives Old Speckled Hen a ‘Refreshing’ New Look

Old Speckled Hen, one of the UK’s number one premium ale, is freshening its iconic beer with new branding developed by Ziggurat, Greene King’s long-term strategic brand partner. The new branding updates Hen’s image while cherishing its famous Morland roots. The unique octagon and brand name have been retained, but the sleeker typeface and silver […]

Eric Cantona Embarks on Rigorous Space Training for Kronenburg’s Beer Mission

Eric Cantona Embarks on Rigorous Space Training for Kronenburg’s Beer Mission

After announcing that he was off to space to prove Kronenbourg 1664 is ‘Le Taste Supreme’ in the universe, Eric Cantona has stuck to his guns and begun a rigorous training plan to prepare himself; or so the beer brand would have you believe. As a former-footballer, Kronenbourg long-term presence Cantona is highly versed in training schedules, though space […]

Mahou Brings Taste of Madrid to UK with the Mahou Sundown Series

Mahou Brings Taste of Madrid to UK with the Mahou Sundown Series

Super-premium Spanish beer brand Mahou, will be bringing the five-star taste of Madrid to the UK through a series of experiential events this summer. ‘The Sundown Series’, will run for six weeks in venues across London, Manchester and Liverpool.  Starting from the 17th June, each week of The Sundown Series will include an immersive Spanish experience […]

Watneys is Making a Comeback by Equity Crowdfunding to Re-Launch More Iconic British Beers

Watneys is Making a Comeback by Equity Crowdfunding to Re-Launch More Iconic British Beers

Watneys, once the UK’s biggest selling beer, is back with a difference. The beer, originally brewed in London in 1837, was once synonymous with a cheeky tipple in pubs around the country, especially their (in)famous Watneys Red Barrel. Now it is back having reinvented the iconic brand for the tastes of the modern drinker and […]

HEINEKEN ‘Say Yes’ to Alcohol-Free Beer and Cider in New Campaign by Twelve

HEINEKEN ‘Say Yes’ to Alcohol-Free Beer and Cider in New Campaign by Twelve

Creative agency Twelve announced the launch of a series of ads promoting HEINEKEN UK’s alcohol-free beer and cider range: Heineken 0.0, Birra Moretti Zero, and Old Mout Alcohol-free. As the no-and-low continues to develop, the campaign — titled ‘Say Yes’ — calls on shoppers to reappraise the category and its relevance by highlighting relevant consumption […]

Reactive Tennent’s Lager Ad Questions How ‘Danish’ Carlsberg’s New Pilsner Really Is

Reactive Tennent’s Lager Ad Questions How ‘Danish’ Carlsberg’s New Pilsner Really Is

Tennent’s Lager has issued a cheeky reaction to a nearby ad placement from Carlsberg which is undergoing a trial-by-fire relaunch across the UK. The Danish beer brand has launched a new pilsner in a premiumisation drive that saw it promote tweets comparing its old brew to ‘piss’. It ran the creative just meters from Tennent’s stronghold […]

Deschutes Brewery Doubles Down on its Brand with New Branding by Perspective: Branding

Deschutes Brewery Doubles Down on its Brand with New Branding by Perspective: Branding

When Gary Fish founded Deschutes Brewery 30 years ago in Bend, Oregon, less than 100 craft breweries dotted the landscape. Today, over 7,000 craft breweries exist nationally. The huge increase in competition, along with concerns of oversaturation and slowing overall consumption trends, has created an inflection point. The category is flooded with craft brewers large […]

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