Carlsberg has launched a new lager which will be supported with a multi-million pound marketing campaign and marks the first brand extension for Carlsberg in a number of years. Carlsberg Citrus, a 2.8%ABV lager blended with natural Persian and Key limes, will be available in the on- and off-trade. The beer has been developed by […]
An advertising icon from the back woods of Canada recently emerged again – the Labatt Bear. The bear made its 2013 debut in an advertising spot that aired in the northeastern and midwestern part of the United States during the Super Bowl. The Labatt Bear gained popularity as one of Labatt Blue’s best commercials of […]
Carlsberg Group announced that it has signed a strategic partnership agreement with a local privately-owned leading beverage company, Myanmar Golden Star (MGS) Breweries, to brew and market Carlsberg beers in Myanmar. Under this agreement, MGS Breweries and Carlsberg have formed a Joint Venture – Myanmar Carlsberg Co., Ltd. – with plans to set up a […]
BECK’S opened a pop-up “jewellery store” in Beverly Hills to celebrate BECK’S SAPPHIRE, the latest innovation in high-end beer. For the official opening, BECK’S SAPPHIRE hosted a private event last night featuring a mix of rising stars from across greater L.A. Celebrities in attendance included Shenae Grimes, Jessica Lowndes and Krysten Ritter. The brand will […]
While the appeal of standard beer for consumers in Brazil is far from flat – with local beer brands now accounting for 19 out of every 20 beers sold in Brazil – new research from Mintel reveals that the premium end of the market may be instigating a change in taste for Brazilian consumers. Indeed, […]
Heineken N.V. (‘HEINEKEN’) announced that at today’s Extraordinary General Meeting (‘EGM’) in Singapore, shareholders of Fraser and Neave, Limited (‘F&N’) voted in favour of the proposed disposal by F&N of its direct and indirect interests in Asia Pacific Breweries Limited (‘APB’) and F&N’s interest in the non-APB assets held by Asia Pacific Investment Private Limited […]
Carlsberg Group announced today that it has entered into a strategic partnership agreement with Singha Corporation, the leading brewery group in Thailand and owner of the best-selling Thai beer brand, Leo Beer, as well as the very popular Singha Beer brand. Under the new partnership, Singha Corporation and Carlsberg will form a Joint Venture which […]
It was another year of declines for the beer industry. Heightened competition from other beverage alcohol segments, high unemployment rates among core consumers and a struggling economy contributed to the loss. According to the recently released Beverage Information Group’s 2012 Beer Handbook, the overall beer industry lost 35.6 million 2.25 gallon cases – a 1.3% […]