Club Colombia And David Launch The Beer For The Come Back Reunion

After launching its 269m can presentation at the beginning of the year and shortly after its new Club Colombia Doble Malta, the brand decided to further expand its portfolio with a format that responds to a new moment in which Colombians are experiencing. The new Gran Club Colombia is the brand's first large format designed to impact the current situation, where homecoming and reunions are increasingly frequent.

Club Colombia; the premium brand from Colombia, which belongs to the Bavaria Ab-Inbev beverage portfolio, launches its new Gran Club Colombia 850 ml, which seeks to accompany the spaces for getting back together, sharing and the reunion of the Colombians.

This launch is especially relevant since it was designed to be present right at the moment when everyone begins to resume those plans and activities that, due to the pandemic, had been forced to suspend, and thus be especially present at the tables of Colombians.

“Club Colombia has been the quintessential brand that has always elevated the experience of Premium beers in the country and in addition to doing so with this new presentation, we are sure that on this occasion it will be remembered as the product that accompanied those great reunions that we so longed for., maintaining the quality and expertise that has always distinguished us “, said Juan Camilo López, Director of Premium & Special Brands of Bavaria.

The campaign was created by identifying the main desires of Colombians when they began to reunite with the people they were distanced with by the pandemic. These stories became the inspiration for the campaign, which was accompanied by a contemporary version of the classic Italian song “Quando, Quando, Quando” by Tony Renis and Alberto Testa.

“Being able to participate in the celebration of the reunions of the Colombians to turn them into great moments and later turn those moments into unforgettable memories, is an opportunity that made a lot of sense for Club Colombia. We want to be the brand that accompanies Colombians ”added Verónica Rumié, Brand Manager.

This becomes DAVID’s first campaign for Club Colombia, after the agency had already been working for Budweiser, Corona and Stella Artois, all Bavaria Ab-Inbev brands.

“Any agency dreams of working for the most iconic brands in its country and Club Colombia is not only one of them, but doing it for one of its main innovations of the year makes it even more exciting. As we see it in the communication, for us this is a Great Campaign, thanks to a Great Team that we have managed to do with the brand ”, commented Juan Pablo García, Managing Director of DAVID.

Final Credits

Agency: DAVID Bogota

Campaign: Gran Club Colombia

Client: Bavaria Ab Inbev

Global CCO & Partner: Pancho Cassis

Global COO: Sylvia Panico

CCO: Carlos Andrés Rodríguez

Managing Director: Juan Pablo García

Business Director: Hanna Borresen

Art Directors: Laura Arcila, Julián Olivares

Content Design: Luis Fernando Luque

Copywriter: Camila Ordoñez

Digital Planner: Andrés Granados

Insights: Yaneth Bolaños

VP Marketing: Thor Borresen

Marketing Director: Juan Camilo López

Brand Manager: Verónica Rumie

Brand Lead: Camila Velasco

Production Company: Macarena&Co

Director: Fabián Arellano

DOP: Juan Maglione

Executive Producer: Michela González 

Music Producer: Diego Cáceres

Music studio: DC Mills

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