Pearlfisher has redesigned the brand portfolio for Swiss brewing icon, Eichhof beer, to take the brand forward with a new balance of brewing tradition and creativity and engage audiences by crafting unique stories and new ideas into every bottle. Brewed in the heart of Switzerland, Lucerne, for more than 185 years, Eichhof is now owned by […]
Draught fonts for Karhu Beer have undergone a premium redesign created by brand acceleration agency bluemarlin. The commanding new look combines texture and structure to bring outstanding presence to one of Finland’s best loved heritage brands. Karhu is Finnish for ‘bear’. A recognised figure of Finnish folklore, Karhu’s bear features front and centre of the […]
AFTER BEING STUCK INDOORS, GLOBAL BEER BRAND CORONA LAUNCHES NEW ORIGINAL CONTENT SERIES “FREE RANGE HUMANS” TO INSPIRE A LIFE OF DISCONNECTION OUTSIDE The New Series on Corona Social Channels Marks the Launch of ABInBev’s Corona Studios
On average, people spend 90% of their lives indoors, and in the nine months since lockdowns started around the world, this has felt more real than ever. For many, this reality has sparked a growing desire to be outside and explore a lifestyle away from the familiar urban jungle and closer to nature. Increasingly, this […]
Hogs Back Brewery ready for second lockdown
Beer lovers across Surrey will be able to enjoy their favourite pint despite the impending pub closure, thanks to a ‘brewery fresh’ beer service from Farnham based Hogs Back Brewery. After successfully pivoting its business when the hospitality sector was locked down in March, Hogs Back is set to once again offer customers fresh beer, […]
A unique social media campaign conceived to launch Budweiser ME3 has generated more than 2.1 billion impressions
A Serviceplan Beijing campaign designed to launch Budweiser’s new product ME3 has gone viral in China, making a social buzz within the generation Z target audience. Serviceplan Beijing created digital videos, social media posters and merchandising to promote the new Budweiser ME3 fruit flavoured beer on Chinese mobile platforms TikTok and Weibo, helping their client to […]
Poker Beer, alongside DDB Colombia, launches a campaign where for the first time the protagonist is not the beer, but the flaws within the behavior that young people have had during the pandemic.
With the reopening of the different economic sectors in Colombia and the world, young people have begun to leave their homes and reunite with their friends to live the ‘new normality’. The problem is that they left their safety and that of their friends in the background, behaving in an inappropriate way and forgetting the […]
Premium Czech beer launches new on-trade support package
Budweiser Budvar UK is raising the profile of its premium Czech beer range with a new on-trade support programme, including a distinctive brand refresh across tank, draught and packaged formats, alongside new POS that delivers Greetings From The Republic of Beer. The new on-trade programme builds on success of the striking new brand design which has been […]
The Future of Beer is here. Make Fresh Beer at home for the very first time with the Pinter. The Pinter combines timeless craft brewing with revolutionary technology to enable anyone to make 10 pints of lager, IPA, pilsner or fruit cider from the comfort of their home. Compared to off the shelf beer the Pinter has 70% less packaging and reduces your carbon footprint by 50%. The Pinter’s launch price is £75. This includes two Pinter Packs containing all you need to make Fresh Beer. These can be delivered through your letterbox, another world first for beer and because there’s no alcohol at the point of sale, nobody needs to be in to sign for it. There’s also an option to join The Fresh Beer Club - an upfront or monthly subscription for just £12 per month.
After years in development The Greater Good Fresh Brewing Co has today launched the Pinter, combining age-old craft brewing techniques with revolutionary new technology. For the very first time, this precision-engineered product enables anyone to make 10 pints of quality Fresh Beer at home. The world’s best brewers are unanimous in their opinion that Fresh Beer […]
Fold7 has created a global TV, digital and print campaign for Kronenbourg 1664 Blanc. Breaking this week, it is part of the ‘Good Taste with a Twist’ campaign launched in June. It underlines the *wit beer’s premium positioning and French heritage, heroing its standout blue bottle and signature flavour with a hint of citrus. The […]
Drawing on Hamburg’s rich industrial heritage and reimagining its iconic knight, this new visual identity and packaging design reaffirms Holsten’s local reputation
Design Bridge London share details of their work rebranding iconic Hamburg beer brand Holsten, renewing local pride in a brand that was struggling. The striking transformation draws on Carlsberg Germany’s home city to reconnect Holsten with its honest, hardworking roots. Injecting a new sense of craft into the visual identity, Design Bridge have balanced heritage […]